CAMBRIDGE, England, February 11 /PRNewswire/ --

- Complete Graphics Stack Unveiled at Mobile World Congress 2008 Enables 
Developers to Design More Attractive, Dynamic User Interfaces

ARM (LSE:ARM); (Nasdaq:ARMHY) today announced at Mobile World Congress, 
Barcelona, Spain, three new ARM(R) Mali(TM) 2D vector graphics software 
products based on open standards. Mali-SVG-t(TM), Mali-JSR226(TM) and 
Mali-JSR287(TM) software join the existing Mali-JSR184(TM) software, 
Mali55(TM) and Mali200(TM) GPUs to form a complete graphics stack supporting 
all the standards for advanced graphics required by manufacturers of mobile 
handsets, portable media players and navigation devices. When integrated 
into a user-interface framework the new 2D Mali software products make it 
possible for designers to produce attractive, intuitive user interfaces 
using industry-standard graphics design packages and without having to write 
code. Ericsson Mobile Platforms are the lead partner for these new software 
products, licensed as part of the Mali graphics stack for use with the 
Mali200 hardware in their groundbreaking HSPA-enabled mobile platform, U500. 
The tightly-integrated software and hardware products will accelerate 
development for customers of the U500 platform and enable a class of feature 
phones, leading the way to a new level of user experience.

"From touch screens to mobile browsers, the way that users interact with
their handsets is changing. Consumers today expect an intuitive, responsive
user interface on their mobile devices - anything less causes frustration,"
said Michael Dimelow, director of marketing, Media Processing Division, ARM.
"Handset manufacturers are under immense pressure to bring together the best
user interface designers, content developers and Java programmers to deliver
advanced 2D graphics on a broad range of mobile phone screen shapes and
sizes. Through tight integration with hardware acceleration in mobile
devices, ARM Mali software will help device manufacturers and content
developers to take advantage of advanced graphics processors such as the
Mali200 and Mali55 GPUs to deliver breakthrough mobile user experiences."

"Even though all PCs and most new phones come with 3D acceleration built
in, more than 90 per cent of the work done with either device is in 2D,"said
Dr. Jon Peddie, president of Jon Peddie Research, a leading multimedia and
graphics market research firm. "3D sells the machines, but it is 2D that most
of us use every day, all day long."

ARM Mali-SVG-t software is an optimized library of ARM code designed to
load, manipulate, display and animate 2D images on a range of mobile devices
and can be accessed directly or by Java applications using the companion
products Mali-JSR226 and Mali-JSR287. With the ability to automatically scale
objects, compatible applications created by Java designers automatically
scale to the correct size and adapt for different screen aspect ratios
without any loss of quality, significantly reducing development and testing
effort and accelerating the time-to-market. As with the Mali GPUs, Mali
software does not compromise image quality, delivering great anti-aliasing
and enhanced font rendering, resulting in high-quality graphics and clear,
readable text.

Availability

The complete ARM Mali graphics stack is now available for licensing for 
use with Mali55 and Mali200 GPUs or with legacy chipsets without a Mali GPU.
Mali-SVG-t and Mali-JSR226 software are available for immediate delivery;
Mali-JSR287 software will be available following ratification of the JSR287
standard, expected by the end of 2008.

Further information on ARM embedded graphics solutions is available at:
http://www.arm.com/products/esd/multimediagraphics_home.html.

About ARM

ARM designs the technology that lies at the heart of advanced digital
products, from wireless, networking and consumer entertainment solutions to
imaging, automotive, security and storage devices. ARM's comprehensive
product offering includes 16/32-bit RISC microprocessors, data engines,
graphics processors, digital libraries, embedded memories, peripherals,
software and development tools, as well as analog functions and high-speed
connectivity products. Combined with the company's broad Partner community,
they provide a total system solution that offers a fast, reliable path to
market for leading electronics companies. More information on ARM is
available at http://www.arm.com.

ARM is a registered trademark of ARM Limited. Mali, Mali200, Mali55,
Mali-JSR184, Mali-JSR226, Mali-JSR287 and Mali-SVG-t are trademarks of ARM
Limited. All other brands or product names are the property of their
respective holders. "ARM" is used to represent ARM Holdings plc; its
operating company ARM Limited; and the regional subsidiaries: ARM, Inc.; ARM
KK; ARM Korea Ltd.; ARM Taiwan Limited; ARM France SAS; ARM Consulting
(Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; ARM
Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Norway, AS.