BARCELONA, Spain, February 11 /PRNewswire/ --

- MediaFLO System Features 30 Channels with a Compelling Mix of 
Television and Radio Programming, IP Datacasting Applications, Clipcasting
Media and Interactive Services -

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator
of advanced wireless technologies and data solutions, today announced its
venue-wide demonstration of MediaFLO(TM) technology at Mobile World Congress
2008. For the first time, the Company will showcase its 8 MHz international
mobile broadcast platform throughout the Fira de Barcelona on European
Channel 50 and will feature 30 channels of TV and radio programming; IP
datacasting applications for sports, news and weather; and Clipcasting(TM)
media and interactive services. A selection of pre-commercial mobile devices,
including Amoi and Pantech handsets, will be available at the Qualcomm booth
at B53, Hall 8 for show attendees to witness first-hand the immersive mobile
TV experience that MediaFLO enables.

Qualcomm is pushing the envelope in the mobile broadcast arena,
illustrating a highly efficient technology platform that supports the widest
range of programming and services and that is purpose-built for the complex
and demanding task of delivering a true mobile TV experience. With greater
efficiency, quality and capacity for revenue-generating services, MediaFLO
helps commercial pay-TV providers, wireless operators, handset manufacturers
and other members of the value chain realize the many opportunities to
innovate and succeed in the mobile media marketplace.

"The convergence of mobile communications and entertainment has created a
vast global market opportunity for pay-TV providers and wireless operators to
provide compelling new services that transform the way consumers access and
interact with mobile content," said Andrew Gilbert, executive vice president
of Qualcomm Incorporated and president of Qualcomm Internet Services and
MediaFLO Technologies. "Our global research shows that mobile subscribers
value mobile video as the preferred application after voice services and
furthermore want a multi-channel content mix that covers a wide variety of
genres. The MediaFLO demonstration in Barcelona highlights the channel
capacity and service flexibility needed to support what consumers desire,
while also providing a viable revenue opportunity for mobile TV service
providers."

The MediaFLO demonstrations are being conducted in collaboration with
Abertis - Spain's leading telecommunications infrastructure management
company - along with international content and applications providers such as
conVISUAL, Deutsche Welle, Pro Seibens and Roundbox. Beyond linear TV, the
MediaFLO platform supports diverse applications for audio, video and data
services, illustrating how the emerging mobile media market will evolve from
simply a mobile version of traditional TV to a highly differentiated offering
that is personal and interactive. Also on display will be proof-of-concept
prototypes developed by Qualcomm to demonstrate MediaFLO technology on
non-cellular devices. Among them is the new muCard, a mini-USB peripheral
with a FLO(TM) receiver that allows users to watch TV on phones, laptops and
ultra-portable devices. The V-Card prototype features a 2-inch, color QVGA
screen in a keychain style personal media player.

MediaFLO is a mobile broadcast platform for the delivery of high-quality
entertainment and information, including streaming video and audio,
Clipcasting media, IP datacasting and interactive services. FLO is an open,
globally recognized air interface technology standardized by the
Telecommunications Industry Association (TIA) and recommended by ITU-R for
the broadcasting of multimedia and data applications. Invented for mobility,
MediaFLO is designed to increase capacity and coverage, as well as reduce
costs for multimedia content delivery to mobile devices. More information
about MediaFLO is available at www.mediaflo.com.

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., Qualcomm is included in the S&P 500 Index and is a 2007 FORTUNE
500(R) company traded on The Nasdaq Stock Market(R) under the ticker symbol
QCOM.

Qualcomm is a registered trademark of Qualcomm Incorporated. Clipcasting,
FLO and MediaFLO are trademarks of Qualcomm Incorporated. All other
trademarks are the property of their respective owners.

Qualcomm Contacts:
    Richard Tinkler, Qualcomm Europe
    Phone: +44-208-466-0874
    Email: rtinkler@qualcomm.com

    Web site: http://www.qualcomm.com
              http://www.mediaflo.com