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BBDC Named Chief Sponsor of 2007 China Open
BEIJING, September 5 /PRNewswire/ --
- Mercedes-Benz E-Class Announced Official Car of China Open
Today, Beijing Benz-DaimlerChrysler Automotive Co. Ltd. (BBDC), together
with China Open Promotion Limited, formally announce Mercedes-Benz E-Class
the official car for 2007 China Open. This means, in the half month from
Sept. 8, Mercedes-Benz E-Class will carry numerous top world tennis
superstars to the China Open and co-present dynamic and passionate tennis to
the worldwide audience.
Since its local production by BBDC, with its refined products,
incomparable safety & comfort technologies, fashion and dynamic drive and
ride experience, E-Class has been more popular with those top management and
executives who uphold high quality and are of high taste.
During the China Open, Mercedes-Benz E-Class cars will be displayed for
tennis fans to have a close look while enjoying the match. Moreover,
E-Class's enthusiasts could apply for test drive opportunities on the site
and make intimate contact with E-Class.
As one of the most facilitated and attended tennis matches, China Open is
also one the most important sports events that will take place before the
opening of 2008 Olympic Games in Beijing. With the top marque going
hand-in-hand with a top match, Mercedes-Benz E-Class and China Open have come
to a perfect cooperation. "Tennis is an dynamic and enthusiastic sport, while
Mercedes-Benz E-Class is a premium sedan that combines dynamism and
enthusiasm. The two are sure to achieve a world-class tennis match, making
the audience experience dynamism and share enthusiasm that have always been
their dream," said Xu Heyi, Chairman of Beijing Automobile Industry
Corporation and BBDC.
Gunter Butschek, President and CEO of BBDC said: "Carrying on the
Mercedes-Benz tradition, E-Class sponsors China Open in an aim to promote the
development of tennis in China and demonstrate its corporate social
responsibility, especially its support to the course of Chinese sports. Thus,
the three-pointed star of Mercedes-Benz E-Class is sure to shine with more
dynamism and passion. As an addition piece of good news, we will sponsor an E
230 for the best Chinese player in tournament to be driven for one year
without cost."
After nearly two years' growth, BBDC has become a domestic manufacturer
of premium cars with the most engine choices. With a reinforced and balanced
model line-up, the Mercedes-Benz E-Class offers four models to the market,
including the dynamic E 200 K, E 230, which have been tailor-made for the
Chinese market with full safety and comfort features, and the E 350 as the
flagship model. Boasting superior safety and comfort technologies and dynamic
style, such as PRE-SAFE(R), 7G-TRONIC, Intelligent Light System, COMAND and
AIRMATIC, Mercedes-Benz E-Class is worthy of the reputation of "the safest
and the most comfortable luxury car in its class".
2007 China Open's splendor has an unprecedented appeal with so many
tennis superstars coming to and competing in Beijing, including world No. 4
Nikolay Davydenko, No. 7 Tommy Robredo, 2006 Australia Open runner-up Markos
Baghdatis , the handsome and young Mario Ancic, top-ranked WTA player Justine
Henin, world women's No. 7 Amelie Mauresmo and "Swiss Princess" Martina
Hingis. The much-anticipated star-filled grand tennis game is soon to be
staged.
For more information, please contact:
Amy Jiang
China Open Promotion Limited
Phone: +86-10-5820-6667-806
Email: amy.jiang@chinaopen.com.cn






