Hisense Reveals Design of First Mobile Phone to Incorporate mirasol Displays


BARCELONA, Spain, February 11 /PRNewswire/ --

- Ultra Low-power Handset to Begin Shipping in China in 2008 -

Qualcomm MEMS Technologies, Inc., a wholly owned subsidiary of Qualcomm
Incorporated (Nasdaq: QCOM), and Qingdao Hisense Communication Co., Ltd.
(HCC), today announced the design specifications of the much anticipated
Hisense C108 mobile phone that will become the industry's first handset with
Qualcomm MEMS Technologies' mirasol(TM) display. The product, which will
begin shipping in 2008 to China and emerging mobile markets, will be on
display Feb. 11-14 at the Mobile World Congress 2008 conference in Qualcomm's
booth, located in Hall 8, Booth B53.

The Hisense C108 mobile phone is a lightweight, low-power, candy-bar
style handset that weighs less than a quarter pound (80 grams). The C108,
based on Qualcomm's QSC6010(TM) chipset, uses the 1.2-inch mirasol display
that features a resolution of 130 ppi (128 x 96 pixels). The mirasol display
functions as the main display of the phone, showing such things as text
messaging, phone book entries, time, date and other important information.
The phone also supports multiple languages and has 32 Mb ROM and 8 Mb RAM.

"We are pleased to announce the first mirasol-enabled handset with
Hisense," said Jim Cathey, vice president of business development for
Qualcomm MEMS Technologies, Inc. "The mirasol display is a key enabler of the
C108 handset's low-power capabilities, extending consumers' usage time
between charges and allowing them to expand their use of mobile phone
services."

As one of China's top electronics manufacturers, Hisense has in-depth
experience in developing cutting edge technology for international markets
such as Europe, the Americas, South Asia and Africa. In addition, Hisense has
worked with leading consumer electronics companies such as Sony, Philips,
Sharp, HP, LG, Sanyo and Siemens.

"The Hisense C108 will serve as our entry point into new markets with a
competitive mobile phone offering," said Shi Yongchang, general manager of
Qingdao Hisense Communication Co., Ltd. "As mobile phones become the primary
method of communications in these emerging markets, consumers will continue
to look for new innovations that enhance their mobile experience. We are
confident that consumers will find value in the benefits of mirasol displays
and view it as a strategic advantage that sets us apart from our
competitors."

With the use of Qualcomm MEMS Technologies' innovative mirasol display,
Hisense will provide consumers with the added value propositions of superb
viewing quality and more "on" time, giving users more usage per charge.
Operators can appreciate the value of having their services and features
viewable in more hours of the day as this increases their available revenue
time. The more the phone is on and viewable, the more value-added services
and features can be delivered to the customer base.

Based on a reflective technology called interferometric modulation
(IMOD), mirasol displays harness ambient light and require no backlighting,
thereby consuming significantly less power. The reflective mirasol display
also automatically scales to the surrounding lighting conditions, allowing
users to see their content in almost every environment, even bright sunlight.
To learn more about mirasol displays, visit www.mirasoldisplays.com.

About Hisense

Qingdao Hisense Communication Co., Ltd. (HCC) is a subsidiary of Hisense
Company Limited. As a pivotal player of the 3C industrial pattern designed by
Hisense Group, HCC endeavors to contribute to the fast development and
prosperity of the Hisense communications business unit. Currently, HCC's
strong capabilities in product planning and marketing have made it an
outstanding representative in the Chinese mobile terminal industry. In the
years to come, Hisense will continue to expand its international presence and
strengthen its brand reputation.

About Qualcomm MEMS Technologies, Inc.

Qualcomm MEMS Technologies, Inc. has developed the industry's first MEMS
display for mobile devices - a true technological innovation that offers low
power consumption and superb viewing quality in a wide range of environmental
conditions, including bright sunlight. Based on a reflective technology,
Qualcomm's mirasol displays require no backlighting and therefore consume
significantly less power than standard displays in portable devices. The
display works by reflecting light so that specific wavelengths interfere with
each other to create color. The phenomenon that makes a butterfly's wings
shimmer is the same process used in Qualcomm's mirasol displays. Using
advanced MEMS technologies, mirasol displays support Qualcomm's overall
innovation strategy of increasing the capability of mobile devices while
minimizing power consumption. Qualcomm MEMS Technologies, Inc. is
headquartered in San Diego, Calif., with offices in San Jose, Calif. and
Hsinchu, Taiwan.

About Qualcomm Incorporated

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., Qualcomm is included in the S&P 500 Index and is a 2007 FORTUNE
500(R) company traded on The Nasdaq Stock Market(R) under the ticker symbol
QCOM.

Qualcomm is a registered trademark of Qualcomm Incorporated. QSC6010 is a
trademark of Qualcomm Incorporated. mirasol is a trademark of Qualcomm MEMS
Technologies, Inc. All other trademarks are the property of their respective
owners.

Qualcomm Contacts:
    Richard Tinkler, Qualcomm Europe
    Phone: +44-208-466-0874
    Email: rtinkler@qualcomm.com

    Hisense Contact:
    Liu WenQiong
    Phone: +86-532-80878447
    Email: liuwenqiong@hisense.com

    Web site: http://www.qualcomm.com
              http://www.mirasoldisplays.com



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