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TeliaSonera and JumpTap Announces Group Wide Search and Advertising Deal
BARCELONA, February 11 /PRNewswire/ -- - Seven Nordic and Baltic Operators to Deploy the Most Complete and User-Friendly Mobile Search and Ad Solution BARCELONA, February 11 /PRNewswire/ -- - Mobile World Congress, Stand 7H37 JumpTap, the leading mobile search and advertising solutions provider, today announces that it has signed a multinational deal with TeliaSonera, the leading mobile operator in the Nordic and Baltic regions. This strategic move will see JumpTap deploy a comprehensive search and advertising solution across seven different network operators in Sweden, Spain, Denmark, Finland, Norway, Estonia and Lithuania. JumpTap will be TeliaSonera's exclusive partner for all mobile advertising and paid search ads served on SurfPort, TeliaSonera's mobile Internet portal, and on SurfOpen, an Internet toolbar to be launched throughout the group during 2008, which follows the user both on and off portal. Dan Olschwang, president and CEO at JumpTap, comments: "This is a monumental move for TeliaSonera and is testimony to the fact that the world's most innovative and progressive operators are deploying integrated white label search and mobile advertising services." Benefits for TeliaSonera and Subscribers - JumpTap's white label solution will enable TeliaSonera to secure a sustainable position in the mobile advertising value chain, a market expected to be worth over US$14bn by 2011(1) - TeliaSonera will capture long term advertising revenue, along with subscriber loyalty, as the gateway to the mobile Internet - SurfPort and SurfOpen will both incorporate JumpTap's built-for-mobile search and advertising solutions, to create a richer, simpler mobile web experience for end-users, and in turn encourage repeat usage and increase mobile web traffic - TeliaSonera will be able to leverage search intelligence to enable highly targeted advertising Benefits for Advertisers - TeliaSonera's networks enable advertisers to reach the largest subscriber bases in Scandinavia and the Baltics - JumpTap's fully integrated search and advertising solutions will use insight from search behaviour along with operator gateway data, to deliver the most targeted and tailored ad-delivery system available on mobile, no matter where users navigate to on the mobile web - An extensive range of mobile advertising solutions to help marketers better engage with customers and achieve their marketing objectives "SurfOpen is an important step into Mobile 2.0," says Indra Ã…sander, Senior Vice President, Head of Content Services, Europe Mobility Services, at TeliaSonera. "SurfOpen will bring improved options to the market to communicate with our mobile customers in seven countries. Our partnership with JumpTap will help our customers quickly and easily access to their favourite content and services wherever it exists on the Internet." Olschwang concludes: "The full potential of the mobile marketing industry is only realised when subscribers are satisfied with their mobile web experience. By combining intelligence from search with operator gateway data, users get fast access to everything they are searching for in the most intuitive way possible. TeliaSonera understands the importance of openness and of simplifying the mobile web, which is why SurfOpen and JumpTap's search and advertising solutions work together to provide a positive user experience." About JumpTap JumpTap, Inc. is the leader in mobile search and advertising solutions reaching 40% of North American WAP subscribers and commercially deployed on numerous mobile operators in North America and Europe. Recently selected by IDC as one of the 10 emerging mobile players to watch in 2007 and awarded the 2007 Entrepreneurial Award for Mobility by Frost and Sullivan, JumpTap has developed the most comprehensive search and advertising solutions in the market. JumpTap's operator-branded solutions enable operators to maintain their direct relationship with their subscribers, and offer a fast, easy and fun search experience, while generating and retaining valuable search and advertising revenues. For more information, please visit http://www.JumpTap.com About TeliaSonera TeliaSonera is the leading telecommunications company in the Nordic and Baltic region, with strong positions within mobile communications in Eurasia, Turkey and Russia. At the end of 2006, TeliaSonera launched mobile services in Spain. We provide reliable, innovative and easy-to-use services for transferring and packaging voice, images, data, information, transactions and entertainment. In 2006, TeliaSonera's net sales amounted to SEK 91 billion, and the company had a total of 96 million customers in 15 countries. The TeliaSonera share is listed on the Stockholm Stock Exchange and the Helsinki Stock Exchange, and the company is included in the Dow Jones Sustainability Index. Simplicity and service are important tools for us in creating profitable growth and value for our customers and shareholders. Read more at http://www.teliasonera.com. --------------------------------- (1) Source: Strategy Analytics, May 2007
