CAMBRIDGE, England and TARRYTOWN, New York, February 11 /PRNewswire/ --

- Optimization for NEON Media Processing Extensions Halves Required Clock 
Cycles for Video Decode

On2, a leader in video codec technologies (http://www.on2.com) and ARM 
(LSE: ARM); (Nasdaq: ARMHY), today announced at Mobile World Congress, 
Barcelona, that On2 has used ARM(R) NEON(TM) technology to optimize the 
performance of several of its popular video software codecs. By employing the 
SIMD media processing extensions to the ARM Cortex(TM)-A series of 
processors, On2 has been able to significantly reduce the clock cycles needed 
and increase the playback performance of the most popular video formats used 
in mobile devices. Compared to existing software decoders on today's leading 
mobile handsets, new products based on the NEON technology-optimized On2 
codecs will benefit from longer battery life along with support for higher 
resolutions and frame rates, bringing accessibility to a broader range of 
high-quality video content through the web.

By using the ARM RealView(R) Development Suite 3.1 Professional tools
with cycle-accurate models, On2 was able to optimize its codecs for NEON
technology before development boards were available. Mobile device and
handset OEMs are now equipped with the technology to enable a truly
compelling mobile Internet video experience on devices using the ARM Cortex-A
series of processors.

The use of simulation models also enables On2, a member of the ARM
Connected Community, to deliver time-to-market benefits for OEMs and chip
vendors by providing them with NEON technology-optimized software codecs
while chip solutions with NEON technology are still in the design phase.

"On2 is committed to providing the most optimal video solutions possible.
We identified NEON as widely adopted technology that is powering multimedia
capabilities on the next generation of high-performance mobile handsets,"
said Bill Joll, president and CEO of On2. "Building on our extensive
knowledge of video codecs, and using cycle-accurate models of the ARM
Cortex-A8 processor and the vectorizing compiler from ARM, On2 will extend
its market leadership in mobile video by providing multiple software codecs
across the multiple silicon platforms that have included NEON technology."

"The use of codecs that have been optimized for the NEON extensions will
enable the consumer to have an improved battery life and better visual
quality," said Rob Coombs, global director for mobile solutions marketing at
ARM. "On2's range of codecs that can now take advantage of NEON technology
includes the popular VP6 codec used in Flash(R) Video on websites such as
Facebook."

The extensive use of ARM models also significantly reduced On2's required
development time. In a few months, the company was able to raise the
benchmark for several of its software video codecs. Using NEON
technology-optimized code, the Hantro 6100 H.264, Hantro 8100 Sorenson Spark
and On2's proprietary TrueMotion VP6 are able to decode video in less than
half the clock cycles when compared to previous-generation implementations.

About NEON Technology

NEON technology is a set of 128-bit SIMD (single instruction, multiple
data) media processing extensions that provides standardized acceleration for
next-generation media and signal processing applications. It features a
comprehensive instruction set, separate register file and independent
execution hardware. NEON technology supports 8-, 16-, 32- and 64-bit integer,
and single precision floating-point, SIMD operations for handling audio/video
processing as well as graphics and gaming processing. The RealView
Development Suite Professional contains the state-of-the-art vectorizing NEON
compiler that generates NEON instructions from standard C or C++. This can
increase the performance of applications by 400 percent.

The RealView Development Suite 3.1 Professional also contains
instruction-accurate Real Time System Models of the Cortex-A8 processor and
its NEON extensions, which enable application developers to create and test
applications, running in real time, before silicon vendors have provided the
hardware. This means that OEMs can introduce mobile devices to the market
complete with a full suite of rich applications.

About On2

On2 Technologies (Amex: ONT) ensures a compelling video experience for
any video application anywhere. From low bit rate to high definition (HD)
video, On2 provides optimized video compression technology enabling
innovative solutions for application developers, content and service
providers, chip vendors, device manufacturers, digital signage companies and
others.

Through continual innovation, On2 satisfies the toughest power, bandwidth
and quality requirements for video. The company's proprietary (VP6(tm),
VP7(tm)) and standards-based (MPEG-2, MPEG-4, H.263, H.264, VC-1) codecs
dominate with 1+ billion deployments in the Internet and 200+ million in
mobile, and they are proven in silicon with over 25 semiconductor
manufacturers globally.

Established in 1992 and headquartered in Tarrytown, New York, On2 has
offices and partners in Finland, Germany, UK, Japan, China, Taiwan, Korea and
India. Customers include Nokia, Samsung, Sony, Freescale, AMS, Atmel, Adobe,
AOL, Skype, Facebook, VideoEgg, Brightcove, Move Networks and XM Satellite
Radio. For more information please visit http://www.on2.com.

About ARM

ARM designs the technology that lies at the heart of advanced digital
products, from wireless, networking and consumer entertainment solutions to
imaging, automotive, security and storage devices. ARM's comprehensive
product offering includes 16/32-bit RISC microprocessors, data engines,
graphics processors, digital libraries, embedded memories, peripherals,
software and development tools, as well as analog functions and high-speed
connectivity products. Combined with the company's broad Partner community,
they provide a total system solution that offers a fast, reliable path to
market for leading electronics companies. More information on ARM is
available at http://www.arm.com.

ARM and RealView are registered trademarks of ARM Limited. NEON and
Cortex are trademarks of ARM Limited. All other brands or product names are
the property of their respective holders. "ARM" is used to represent ARM
Holdings plc; its operating company ARM Limited; and the regional
subsidiaries ARM, Inc.; ARM KK; ARM Korea Ltd.; ARM Taiwan Limited; ARM
France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design
Automation Inc.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; and
ARM Norway, AS.