BARCELONA, Spain, February 12 /PRNewswire/ --     Acision today announced that UK network operator O2, part of Telefonica
O2 Europe, has selected its IP Short Message Service Centre (SMSC) and SMS
Gateway to enhance application messaging capability. Originally selected by
O2 in July 2007, Acision's solution will enable O2 to offer its business
customers innovative new ways for interacting with their customers.

The UK is a fiercely competitive market, and O2 is committed to
delivering the very best customer experience and services. The deployment of
Acision's IP SMSC across its network reflects a need for proven, stable and
reliable capability to differentiate and enhance its services and sustain
growth.

O2 will deploy a high capacity voting solution and provision alphanumeric
text messages across the network, enabling brands choosing to advertise with
O2 to send messages to potential customers that are attributed to a source,
such as 'Brand A', as opposed to a short code of numbers. This personalised
interaction with the subscriber will increase consumer confidence in both the
brand and the content they are receiving.

Alan Chalmers, Head of SMS Messaging for O2 commented: "It is imperative
that we provide a discernable differentiator from the competition by
preparing for future growth whilst providing our customers with the best
quality experience available, thereby turning customers into fans. Acision
has an excellent reputation for providing robust and innovative messaging
platforms, which along with our long and trusted relationship heavily
influenced our decision to work with them. These value-added messaging
services will prove exciting propositions for both our consumer and business
subscriber bases."

Bas Lemmens, General Manager, Europe, Russia and Africa at Acision,
added: "O2 chose Acision because we understand their business and what they
want to achieve. O2 will differentiate itself in a highly competitive market
through its ability to offer enticing high-revenue generating services that
can handle extremely high traffic peaks. Acision's text messaging systems
process over half of the world's text messages and O2's decision reinforces
Acision as the leader in mobile messaging and the trusted messaging company
to operators globally."

Notes To Editors

About Acision

Acision is the messaging and charging partner of choice for more than 300
network operators and service providers, supporting over one and a half
billion customers worldwide. With over 50% of global text and multimedia
messaging traffic generated through its platforms, Acision's mobile data
services expertise includes text messaging, multimedia messaging, IP
messaging, mobile internet, mobile advertising, IP voicemail and IP
videomail. Acision's payment systems have processed more than US $100
billion, providing sophisticated real-time charging and removing the
boundaries between prepaid and postpaid subscriptions. All of Acision's
solutions are backed up by a robust, global service organisation, offering
24/7 support provided through twenty four local service centres and three
state of the art global support centres. With global market experience,
Acision has a detailed understanding of what it takes to bring innovative
services to full mass market adoption.

Privately owned by an equity consortium led by Atlantic Bridge Ventures
and Access Industries, Acision is a half billion dollar company, working with
customers in 135 countries across six continents. More information is
available at http://www.acision.com

About O2

O2 is a leading provider of mobile and broadband services to
consumers and businesses in the UK. These services include voice, text, media
messaging, games, music and video, as well as always on data connections via
GPRS, 3G, ASDL+ and WLAN. Every month, O2's 17.9 million customers send well
over a billion text messages. O2 UK is part of Telefónica O2 Europe which
comprises mobile network operators in the UK, Ireland and Slovakia along with
integrated fixed / mobile businesses in Germany and the Czech Republic.
Telefónica O2 Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk
joint venture businesses in the UK and Germany respectively as well as having
100% ownership of Be, a leading UK fixed broadband provider

O2 was ranked as 5th best place to work in the Best Companies
to Work for 2007 List and has been awarded a two-star accreditation denoting
an 'outstanding' company.

(For b-roll footage of O2, please visit http://www.thenewshub.co.uk)

Press contacts

    Jenny Ballard
    Marketing Executive, Acision
    Tel: +44-118-9659407
    Email: jennifer.ballard@acision.com

    David Ross Tomlin / Bettina Winters
    Hotwire PR
    Tel: +44(0)207-608-2500
    Email: acision@hotwirepr.com