GSMA Selects LG Handsets to Lead 'Horizon Phone' Campaign


BARCELONA, Spain, February 12 /PRNewswire/ --

- Stylish and Feature-Rich HSPA Handsets Chosen by Panel of Operators

The GSM Association (GSMA), the global trade association for the mobile
industry, today announced that a panel comprising of nine operators has
selected two mobile phones developed by LG Electronics as the winning
products to spearhead its GSMA's Horizon Phone initiative. The initiative
aims to provide a range of multi-band Mobile Broadband handsets that will
support HSPA and meet the needs of customers around the world.

Last year, the GSMA and several operators established an 850 User Group
to promote more widespread adoption of the 850MHz spectrum along with other
dominant frequencies. This lead to the creation of the Horizon Phone
initiative. In the first phase of this initiative, a competition
amongst handset vendors was launched to produce a portfolio of 850/1900/2100
MHz tri-band HSPA mobile phones that could be launched into the global
market.

"The GSMA's Horizon Phone initiative will help operators to establish the
850 MHz spectrum as an integral 3G frequency band, which will lead to greater
scale economies, more cost effective communications and greater choice of
products for users," said Craig Ehrlich, Chairman of the GSMA. "We
congratulate LG as the selected supplier for the Horizon Series of phones."

To judge the competition, a panel of experts from nine leading operators
including Ancel, AT&T, Cable & Wireless International, Entel PCS, Rogers
Wireless, Telecom Personal, Telefonica Moviles, Telenor and Telstra worked
together on the requirements and specifications needed by their customers to
meet the new demand for ubiquitous Mobile Broadband. Handset vendors were
then invited to submit proposals for tri-band HSPA handsets operating at
850/1900/2100 MHz, as well as conventional GSM bands.

LG Electronics was chosen as the winner for two of its handsets, the
LG-KM560/LG-CM560 and LG-KP330/LG-CP330. Both phones run on high-speed 3G
networks (HSPA) at 850/1900/2100 MHz as well as on GSM at 850/900/1800/1900
MHz. The handsets were selected for their style, performance, and competitive
pricing to meet operator's market requirements.

"The selection of LG's HSPA phones for the GSM Association's Horizon
Phone initiative demonstrates that operators have recognized LG's strong
commitment to advanced technologies and business practices in the 3G sector,"
said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications
Company. "LG will continue to provide new and better 3G phones that customers
want, based on our cutting-edge technologies and high standard of quality."

LG's winning handsets will be endorsed and promoted by the GSMA as part
of the GSMA Horizon Series. The GSMA Horizon Series will encompass a range of
different handset models at attractive prices supporting the most popular
frequencies used around the world.

"With the GSMA we have played a lead role in the Horizon Phone
competition. Our experience shows the 850 MHz spectrum can provide superior
in-building coverage penetration compared to the conventional higher
frequency bands and expansive low-cost 3GSM and wireless broadband coverage
to the more lightly populated areas of the world," said Sol Trujillo, Chief
Executive Officer of Telstra Corporation Ltd. "We continue to support the
creation of an integral 3GSM world standard for the 850 MHz spectrum and
welcome the release of the GSMA Horizon Series range as an initial step in a
globally unified offering that simplifies the customer experience."

Alex Katouzian, Vice President of Product Management for Qualcomm CDMA
Technologies, the chipset supplier for LG's selected handsets, said:
"Qualcomm is proud to have provided the chipset for LG's winning handsets and
to be supporting the GSMA and the entire 3G community to help evolve wireless
technologies in terms of roaming capabilities and ease-of-use. We are very
pleased that our partner has been recognized by the GSMA for their
outstanding work, and look forward to many more successes that benefit the
industry as a whole."

The Horizon Phone competition is one of a number of GSMA led initiatives
for 2008 that will stimulate the awareness of mobile broadband. Further
announcements concerning additional Horizon Series phones, supported by
leading mobile operators, handset vendors and other key stakeholders are
anticipated in 2008.

About the GSMA:

The GSM Association (GSMA) is the global trade association
representing more than 700 GSM mobile phone operators across 218 countries
and territories of the world. In addition, more than 200 manufacturers and
suppliers support the Association's initiatives as key partners.

The primary goals of the GSMA are to ensure mobile phones and wireless
services work globally and are easily accessible, enhancing their value to
individual customers and national economies, while creating new business
opportunities for operators and their suppliers. The Association's members
serve more than 2.5 billion customers - 85% of the world's mobile phone
users.

© PR Newswire Association LLC.

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