Survey NH Hoteles: British on Top With Using Internet Bookings


MADRID, February 12 /PRNewswire/ --

- Stereotypes Disappear Among European Travellers

The behaviour and the habits among European travellers are becoming more
and more the same. Clichés like the demanding British, the penny-wise Dutch
or the home-loving Italians are disappearing rapidly. These days Germans turn
out to be the best representation of the average European traveller. One
thing they all have in common: Over 80% of European tourists state the
bathroom is a very important factor when booking a room.

This is shown by a survey carried out by the international hotel chain NH
Hoteles in its five key markets: Spain, Italy, the United Kingdom, Germany
and the Netherlands. It uses the results to adjust it products and
information to the demands of its clientele.

For instance, the survey shows that the UK is in the lead (87%) when it
comes to booking a room using the Internet. Spain (73%) and Italy (70%) are
still somewhat behind as regards on-line operations. Although 50 percent of
the surveyed say they still use travel agencies for booking rooms, this
percentage is much lower, 20%, in the UK. The growing importance of the
internet has brought NH Hoteles to a major update of its website, building up
the aspects that customers are calling for more.

When it comes to long weekend getaways, the British and the Germans (more
than 86%) beat the Dutch, Italians and Spaniards. Although often suggested
otherwise, the British and the Dutch pay less attention to minor details. For
British and Germans - instead of the Dutch - the possibility of recouping
their money if the booking is cancelled is very important. Some clichés
remain however, as the British (82%) and the Dutch (64%) are the ones who
stress the importance of having a kettle so that they can drink tea or coffee
in their room.

NH Hoteles (http://www.nh-hotels.com) is the third largest business hotel
chain in Europe, with 340 hotels with 50,204 rooms in 22 countries in Europe,
America and Africa. Also it has 50 projects for new hotels under
construction.

MADRID, February 12 /PRNewswire/ --

© PR Newswire Association LLC.

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