BARCELONA, February 12 /PRNewswire/ --

- Market Leaders in Messaging and Interactive Marketing Join Forces to 
Enable Digital Marketing and Advertising for Mobile Operators and Brands

Acision, the messaging and charging company of choice for over 300
network operators and service providers worldwide, and OgilvyOne Worldwide, 
a WPP company and the global leader in interactive marketing, today announce
that they have forged an alliance for mobile marketing. The alliance combines
OgilvyOne's marketing expertise and Acision's mobile delivery capability,
essential requirements for realising the full potential of mobile marketing
and advertising.

Integrating the two companies' capabilities, the partnership will deliver
the technologies and the necessary expertise for an end-to-end Customer Value
Management solution, enabling carriers to unlock the revenue generating
potential that resides within their data.

More than half of all global text and multimedia messaging traffic is
generated through Acision's platforms which enable real time extraction of
information about individual mobile subscriber behaviour. Its loyalty and
campaign management tools provide many of the essential prerequisites for
effective mobile advertising. OgilvyOne is the global leader in Customer
Ownership(TM) and interactive marketing, giving brands crucial insights into
their customers, company, and market. OgilvyOne designs impactful
communication programmes that build lasting relationships between the
customer and the brand.

Together, Acision and OgilvyOne will enable the end-to-end mobile
marketing value chain, providing advertisers with complete brand engagement
over multiple channels, while assuring control, brand protection and mass
market level revenues for carriers.

Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne said: "From the CMO
Forum here at the Mobile World Congress, it is crystal clear that the big
opportunity for telco operators is to leverage their data assets. This needs
to be done with insightful targeting, intelligent messaging, and an extremely
sensitive view of the customer experience. This is why the Acision /
OgilvyOne partnership is so powerful and timely."

Rory Buckley, CEO, Acision said: "Mobile operators have been incredibly
vocal about their hopes for mobile advertising, but the discussion should
really be about mobile marketing. While ideas for advertising are often
focused on the simple process of sending unwelcome brand messages to a
consumer, the real potential lies in the targeting and delivery of marketing
communications both for the operator themselves and for third party brands -
addressing churn and opening the opportunity for new revenue models. What has
been missing until now is a bridge between the marketing and telecoms worlds.
Working with OgilvyOne, we are now in a position to offer support for the
complete mobile marketing value chain; from an understanding of today's
mobile subscriber, through the technology, right into the brand strategy."

NOTES TO EDITORS

About Acision

Acision is the messaging and charging partner of choice for more than 300
network operators and service providers, supporting over one and a half
billion customers worldwide. With over 50% of global text and multimedia
messaging traffic generated through its platforms, Acision's mobile data
services expertise includes text messaging, multimedia messaging, IP
messaging, mobile internet, mobile advertising, IP voicemail and IP
videomail. Acision's payment systems have processed more than US $100
billion, providing sophisticated real-time charging and removing the
boundaries between prepaid and postpaid subscriptions. All of Acision's
solutions are backed up by a robust, global service organisation, offering
24/7 support provided through twenty four local service centres and three
state of the art global support centres. With global market experience,
Acision has a detailed understanding of what it takes to bring innovative
services to full mass market adoption.

Privately owned by an equity consortium led by Atlantic Bridge Ventures
and Access Industries, Acision is a half billion dollar company, working with
customers in 135 countries across six continents. More information is
available at http://www.acision.com.

About OgilvyOne Worldwide

OgilvyOne Worldwide is the strongest, most experienced and most highly
awarded one-to-one marketing network in the world, with 149 offices in 50
countries. It provides clients with a full range of direct, consulting and
interactive services to deliver profitable customer relationships. The roster
of clients is equally balanced between global clients including American
Express, Cisco, DHL, IBM, Lenovo, Nestlé, SAP, Unilever and Yahoo!, and
leading clients in our local markets. OgilvyOne Worldwide is a unit of The
Ogilvy Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the
world's largest communications services groups.

Press contacts

    Jennifer Ballard
    Marketing Executive
    Acision
    Tel: +44(0)118-965-9407
    Email: jennifer.ballard@acision.com

    Ruth Walters / Bettina Winters
    Hotwire PR
    Tel: +44(0)207-608-2500
    Email: acision@hotwirepr.com