Ann Summers Provides Valentine's Day Pleasure Thanks to Masternaut Innovation


LEEDS, England, February 12 /PRNewswire/ --

- With Picture

Ann Summers, the UK's leading lingerie and adult novelties company, has
selected the cutting-edge web-based satellite tracking service from
Masternaut Three X for its entire fleet of delivery vehicles. The online
telematics service gives real time visibility of the company's fleet and
enables it to pinpoint the movements of individual vehicles, which greatly
improves customer service right down to the point of home delivery, thus
increasing operating efficiencies and reducing costs.

"Masternaut Three X will provide us with a wide range of benefits and a
wealth of information to help us improve customer service in particular home
delivery. It gives us the ability to cut through any grey areas. Furthermore,
it is helping us to identify duty of care issues such as ensuring that our
drivers are taking breaks and so on," says Mick O'Neil, Transport and Fleet
Manager, Ann Summers.

To celebrate the new partnership with Ann Summers, Masternaut Three X
will take receipt of 130 Ann Summers catalogues and gift vouchers, one for
each of its employees, as Valentine's Day gifts for its staff. The catalogues
will be transported to the company's head office in Aberford, Leeds, under
the careful watch of the Masternaut tracking system.

The Masternaut web-based vehicle tracking service uses satellite
positioning (GPS) to establish the location of each of vehicle within the Ann
Summers fleet. This information is then automatically transmitted via
high-speed mobile communication technology (GPRS) to a central server. The
real time position of every vehicle is displayed using Microsoft online
street mapping over a secure connection using any web-enabled PC or handheld
device, with minute-by-minute vehicle activity reports delivered
automatically by e-mail to Ann Summers fleet management team.

http://www.masternaut.co.uk

Ann Summers operates 134 stores throughout the UK and Ireland and 8,500
Party Organisers hold 5,000 parties a week. Ann Summers has a thriving
on-line business supplying a wide range of products, including lingerie,
books, DVDs and novelties - http://www.annsummers.com - now has one million
unique users a month.

For stockists contact +44(0)845-456-2320.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or
viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

© PR Newswire Association LLC.

News archive

Subscribe to AfterDawn's weekly newsletter.