Cogentium Announces Strategic Partnership With Netcall for Contact Centre Business Intelligence Solution


GLASGOW, Scotland, February 14 /PRNewswire/ --     Cogentium Corporation Ltd, leading provider of business intelligence
software and solutions, has announced a strategic partnership with Netcall,
the leading specialist of call-back, auto-messaging and contact solutions.
The partnership will enable Netcall to use Cogentium's proprietary software
to present to clients the potential savings forecasted by implementing
QueueBuster.

Cogentium's business intelligence software enables contact
centres to test changes to their existing customer handling processes and
restructure and optimise call handling, call blending and multi-skilling
strategies in a risk-free environment. Typical benefits include identifying
savings in agent costs, and a simultaneous increase in customer satisfaction
and retention.

Netcall's QueueBuster helps reduce call centre queues by
offering callers the option of accepting an automated call-back, instead of
waiting on hold. The system waits for an available agent and only then calls
the customer back, saving the caller's time and improving customer
satisfaction. The call-back option can be tailored to meet particular
customer service objectives and delivers positive impact on sales and
customer retention because the system reduces the amount of abandoned calls.

Colin Williamson, Director of Business Development at Cogentium
Corporation said, "Given the complimentary nature of our offerings we are
delighted to work in partnership with Netcall to support them in presenting
the benefit to their clients of using QueueBuster to reduce staff
requirements and associated costs. We very much look forward to continuing
this relationship with them in the future."

Using Cogentium software, Netcall will be able to demonstrate
to their clients the benefits of using QueueBuster by essentially providing a
'before and after' view of agent requirements needed to meet call demand,
along with the subsequent cost savings delivered.

Richard Farrell, Chief Technical Officer at Netcall added, "We have used
Cogentium software to simulate the impact of QueueBuster for our customers
for more than 5 years; due to the accuracy of the product it fits our
solutions perfectly. We are delighted to be working with a product that
accurately reflects customers' live environments with such precision and this
helps to validate the benefits of our solution. Because of the complimentary
benefits of QueueBuster and Cogentium, we will strengthen our working
relationship even further in the future."

Notes to Editors

About Cogentium Corporation Ltd

Cogentium specialise in improving our clients' operational
processes and service delivery through the provision of innovative,
market-focussed business intelligence software and solutions. The company has
worked with some of the UK's largest contact centre providers supporting them
in transforming the way they conduct business through their UK and overseas
contact centres.

Cogentium recognise that being able to improve contact centre
service levels and reduce customer churn whilst minimising resource costs,
will result in significant impact to a company's bottom line.

Our proprietary software, combined with our industry
expertise, can support contact centres in achieving demonstrateable
improvements in performance through restructuring and optimising customer
handling processes.

Our European Headquarters are in the UK with offices in
Boston, USA.

About Netcall

Netcall is a U.K. company listed on the Alternative Investment
Market (AIM) of the London Stock Exchange. Based near Cambridge, Netcall
develops and supplies innovative communication solutions to organisations of
all sizes, including many blue-chip companies with global contact centre
operations.

As the leading specialist in call-back, auto-messaging and
contact solutions, Netcall helps organisations globally to increase profits
and productivity while improving customer satisfaction and employee morale.

Solutions are deployed either onsite or as hosted managed
services using Netcall's Intelligent Communications Platform (ICP). The
company has more than a decade's experience owning and running a
high-availability service platform co-located with international carriers.

Netcall's customer list includes BT, BUPA, First Direct,
Halifax, London Borough of Islington, Lloyds TSB, npower, Prudential, RBS
(The Royal Bank of Scotland Group), United Utilities and Vertex.

For further information, contact:
    
    Lorraine Brown, Marketing,
    Cogentium Corporation Ltd,
    Tel: +44-141-552-4455,
    Email: lorraine.b@cogentium.com;
    
    Web: http://www.cogentium.com.



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