DUBLIN, Ireland, and WASHINGTON, September 5 /PRNewswire/ --

- Lauded as a 'great resource for mobile Web developers,' upgraded 
ready.mobi tool offers site-wide testing, a new design and integrated account 
management for developers

dotMobi, the consortium behind the only Internet address created 
specifically for mobile phones, today launched an upgraded version of 
ready.mobi, its free, industry-leading mobile Web test tool.

Already lauded as a "great resource for mobile Web developers" by WAP
Review (http://wapreview.com), the 2.0 version of ready.mobi (located at
http://ready.mobi) evaluates the quality of mobile Web sites using mobile
industry standards and best practices to ensure sites work on all mobile
phones around the world.

ready.mobi generates free reports with easy-to-evaluate scores for every
page on a mobile site, as well as in-depth analysis of more than 35
attributes to determine how well a site is likely to perform on mobile
phones.

In addition, users of dotMobi's Developer Forum (http://dev.mobi) are
able to maintain ready.mobi test preferences and a history of previous test
results to show the improvement of sites over time. This allows ready.mobi to
become an important part of the users' mobile Web development and quality
assurance processes.

Andy Moore, Director, Palace Marketing, Ltd. 
(http://palacemarketing.mobi) said, "The new features of ready.mobi allow me 
to run a check on an entire site. The new interface makes it much quicker and 
easier to assess how ready a site is. And the complete site-processing 
feature is a great time saver. I can initiate a crawl, then return later and 
view a complete profile of how 'ready' the site is. The reports give a bigger 
picture to the readiness of a site, save me time and save my clients money."

WAP Review noted that ready.mobi's ability to check a complete site is
"nothing short of amazing."

The new version of ready.mobi delivers many user-requested features,
including additional mobile phone emulators, the ability to specify mobile
device headers to crawl sites (and save them for later use), and color-coded
results that provide at-a-glance views with an option to "drill down" to
greater detail for each attribute. Developers who build .mobi sites also have
the ability to stop and start the site crawlers and review results in
real-time.

"I've never seen such a human-friendly validation tool," said Andy Moore
of Palace Marketing. "The 'help me fix it' links are fantastic and provide
comprehensive, easily digestible guides on how to achieve mobile readiness.
It's not just a tool for geeks. It gives an easy to understand, human-focused
view on how ready a site is."

Launched in November 2006, ready.mobi has already been used to test more
than 250,000 pages of mobile content, ensuring that sites are of the highest
quality for mobile consumers.

"ready.mobi has proven to be incredibly popular with the mobile developer
community," said Neil Edwards, CEO of dotMobi. "Being able to take the
feedback of the community and offer an advanced version - still at no cost -
to users is gratifying to dotMobi. The high level of use and discussion
around ready.mobi and our Developer Forum at http://dev.mobi proves that
interest in creating .mobi content and services is growing daily."

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium
based in Dublin, Ireland with offices in Washington, DC and Beijing, is
leading the growth of Internet use from mobile phones with the .mobi domain
name. Unique among domain name providers, dotMobi ensures that services and
sites developed on the .mobi domain are optimized for use by mobile phones.
On-the-go consumers can have confidence that an Internet site will work on
their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device
manufacturers, and internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information,
visit http://mtld.mobi. Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:
    Vance Hedderel
    dotMobi (mTLD Top Level Domain, Ltd.)
    +1-703-485-5563
    vhedderel@mtld.mobi

    Danielle Siemon
    A&R Edelman for dotMobi
    +1-650-762-2947
    danielle.siemon@edelman.com


    Web site: http://www.dotmobi.mobi
              http://ready.mobi