Extricom Announces PartnerAdvantage Channel Partner Program


NEW YORK, February 19 /PRNewswire/ --

- New Reseller Program Expands Options in WLAN Marketplace

Extricom, provider of enterprise-class wireless LAN (WLAN)
infrastructure systems for converged voice (VoWLAN), data, video, and RFID
services, today launched its PartnerAdvantage Partner Program. The
PartnerAdvantage launch comes as solution providers and Value Added Resellers
(VARs) of all sizes are searching for differentiated solutions that will
enable them to take advantage of the multi-billion dollar opportunity the
wireless LAN (WLAN) market represents.

The PartnerAdvantage Program is based on a single premise:
drive revenue growth and profitability for Extricom Partners, by creating a
strong sales and marketing bond between them and Extricom. PartnerAdvantage
will offer common-sense, value-adding programs for sales enablement,
co-marketing, promotion, and investment protection. These will ultimately
enable Extricom Partners to capture above-average product margins, develop
their wireless LAN expertise, cost-effectively market their solutions, and
protect their pre-sale time commitment via deal registration.

"Extricom PartnerAdvantage is a key building block in our
strategy for 2008 and beyond," stated Dan Kirtchuk, executive vice president,
global sales for Extricom. "Increasingly, resellers and VARs are recognizing
the unique blend of wireless innovation, performance, and ease-of-use that
the Extricom WLAN brings to Wi-Fi implementations, and they are evangelizing
these value points to the end-user IT community. PartnerAdvantage will enable
them to maximize their selling opportunities in a rapidly expanding market."

PartnerAdvantage is built around three levels of partner
commitment, Registered, Select, and Premier, bringing together a select group
of commercial Partners who will be seen as vendors of choice for Wi-Fi
networks. Extricom PartnerAdvantage gives its partners the ability to drive
increased profitability while reducing total business costs, based around
Extricom's core values: surprising simplicity, total mobility, guaranteed
performance and convergence without tradeoff.

"The Wi-Fi arena is crowded with solutions that talk a great
game but don't deliver on what they promise in terms of bottom-line
performance or partner value," declared George Grella of RubyTech Deutschland
GmbH. "We look at Extricom as a welcome alternative to all the noise out
there, and one that provides value on multiple levels. It's a technical
solution that will give us an edge in a highly competitive marketplace, but
at the same time we see the value-selling relationship enabled by
PartnerAdvantage. This will make it possible for us to identify
opportunities, close business, and execute on our commitments."

For more information, visit
http://www.extricom.com/content/partners/sales-partners

About Extricom

Extricom is the premier provider of enterprise-class wireless LAN
infrastructure solutions for converged voice (VoWLAN), data, video and RFID.
Its innovative Interference-Free(TM) WLAN System, based on Channel
Blanket(TM) technology, enables dramatically easier WLAN deployment and lower
total cost of ownership, while achieving a generational leap in capacity,
coverage, seamless mobility and security performance for Wi-Fi. The result is
a large-scale, 802.11 standards-based WLAN infrastructure with the
dependability of a wired network. Founded in 2002, Extricom is privately
held, with strategic investors that include Motorola.

For General Inquiries: http://www.extricom.com. Media/Analysts: Mike
Doheny, +1-708-557-5007, mike.doheny@extricom.com; or Leo Tignini, Horn Group
+1-646-202-9760, LTignini@horngroup.com; or Charlotte Sandy, Cohesive 
Communications, +44(0)1291-626200, extricom@cohesive.uk.com.

© PR Newswire Association LLC.

News archive

Subscribe to AfterDawn's weekly newsletter.