ARM Leads the Mobile Market Into Console-Quality 3D Gaming


CAMBRIDGE, England, February 20 /PRNewswire/ --

- ARM Expands its Graphics Stack With Mali-JSR297 Software for Graphics
Acceleration on a Wide Range of Next-Generation Mobile Devices

ARM (LSE:ARM); (Nasdaq:ARMHY) today announced at the Game Developers'
Conference, San Francisco, Calif., the ARM(R) Mali-JSR297(TM) software for 3D
graphics, the first product to enable developers of Java applications to take
advantage of the latest hardware graphics features found in OpenGL ES 2.0
graphics processing units (GPUs), such as the ARM Mali200(TM) GPU. With the
established Mali-JSR184 software (formerly Swerve Client), ARM is uniquely
positioned to offer a complete software and hardware graphics stack and is
one of the leading suppliers of middleware that enable 3D graphics to be used
in Java games. Ericsson Mobile Platforms are the lead Partner for the
Mali-JSR297 software, complementing the Mali200 GPU and ARM graphics
middleware in the groundbreaking HSPA-enabled mobile platform, U500, bringing
console class gaming to 2009 feature phones.

With the ARM Mali-JSR297 software, game developers now have complete
control over the visual appearance of their games, enabling the creation of
graphics displays on mobile phones that are similar to those seen on high-end
gaming consoles and PCs. The Mali-JSR297 software demonstrates a leap in
graphics quality that meets consumer demands for advanced-content
entertainment on mobile phones.

"The expectations of the gaming community continue to increase, which is
driving demand for device manufacturers to deliver the next wave of user
experience in mobile gaming. The Mali-JSR297 software will provide game
developers with the resources they need to bridge the graphics divide among
various gaming platforms," said Dr. Jon Peddie, president of Jon Peddie
Research, a leading multimedia and graphics market research firm.
"Historically, graphics quality on mobile phones has lagged in comparison to
those displayed on a gaming console or computer screens. The software and
hardware products that ARM is now offering mean that mobile graphics will now
quickly approach the quality of a dedicated games device."

In order for Java applications to make use of the graphics hardware,
handset manufacturers require an efficient software engine that minimizes the
number of calculations that Java games need to perform in order to display
the graphics. The Mali-JSR297 software builds on ARM's legacy in graphics
solutions and eliminates the risk of integration issues. Furthermore, the new
features in the Mali-JSR297 software reside beneath the gaming applications
that users download to their phones and open up the full power of OpenGL ES
2.0, the API used in leading games consoles such as the Sony PlayStation 3
and which is supported by the Mali200 GPU. The ARM Mali-JSR297 software
empowers developers with the artistic freedom to produce games with more
personality, despite limited display size, which previously had not been
possible for mobile Java applications.

"One of the biggest challenges facing game developers today is the lack
of tools that allow programmers to capitalize on the most powerful graphics
hardware in mobile phones," said David Brittain, vice president of
technology, Superscape. "ARM's graphics portfolio provides optimal
compatibility and enables us to speed time-to-market with the games we
develop."

"The majority of today's mobile phones are using Java technology to
enable additional applications and games to be downloaded to the phone after
it is sold. ARM is committed to providing solutions for the gaming community
that deliver dramatic improvements in the quality of graphics displayed on
these applications," said Gareth Vaughan, graphics product manager, ARM.
"ARM's support for the Java community and graphics ecosystem with products
such as the Mali-JSR297 software enables game developers to harness new
hardware capabilities, producing 3D graphics that are markedly superior in
quality and performance."

The Mali-JSR297 software is the latest addition to the Mali(TM) graphics
stack, a fully integrated set of hardware and software IP that supports all
the graphics standards a device manufacturer needs. ARM has further expanded
this stack with the recent launch of the Mali-JSR226(TM), Mali-JSR287(TM) and
Mali-SVG-t(TM) products for the 2D graphics market at Mobile World Congress
in Barcelona, Spain. Please visit http://www.arm.com/news/19869.html for more
details.

Availability

The ARM Mali-JSR297 software will be released immediately following
ratification of the JSR297 standard, with pre-release versions available from
ARM in Q3 2008. For more information about the ARM graphics stack, please
visit: http://www.arm.com/products/esd/multimediagraphics_home.html.

About ARM

ARM designs the technology that lies at the heart of advanced digital
products, from wireless, networking and consumer entertainment solutions to
imaging, automotive, security and storage devices. ARM's comprehensive
product offering includes 16/32-bit RISC microprocessors, data engines,
graphics processors, digital libraries, embedded memories, peripherals,
software and development tools, as well as analog functions and high-speed
connectivity products. Combined with the company's broad Partner community,
they provide a total system solution that offers a fast, reliable path to
market for leading electronics companies. More information on ARM is
available at http://www.arm.com.

ARM is a registered trademark of ARM Limited. Mali, Mali200, Mali55,
Mali-JSR184, Mali-JSR226, Mali-JSR287, Mali-JSR297 and Mali-SVG-t are
trademarks of ARM Limited. All other brands or product names are the property
of their respective holders. "ARM" is used to represent ARM Holdings plc; its
operating company ARM Limited; and the regional subsidiaries: ARM, Inc.; ARM
KK; ARM Korea Ltd.; ARM Taiwan Limited; ARM France SAS; ARM Consulting
(Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; ARM
Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Norway, AS.

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