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Vitaboost Announces Successful Test Results and has set out its Launch Strategy
ZUG, Switzerland, September 5 /PRNewswire/ -- Swiss Hawk AG announced that its portfolio company Vitaboost
International BV has finalized an intense but successful product testing
phase and is ready to introduce its products to the market. Dr. Remco
Elzenaar, senior biochemist for Vitaboost commented: "We are extremely
pleased with the outcome of the variety of analysis and reports. The data
confirms that our products are state of the art and unique in the food
supplements industry."
Vitaboost will launch its products on the Dutch market in Q4 of 2007. For
this purpose, Vitaboost has selected the two biggest Dutch drugstore retail
chains: DA Retail Group (http://www.da.nl) 450 stores & Etos Drugstore (Ahold
N.V.) (http://www.etos.nl) 550 stores to launch its products starting from
1st November. Vitaboost expects to have 1,500 selling points in the
Netherlands by the end of 2007. Furthermore, Vitaboost is planning the
introduction of its products on Belgian, French and German markets during Q1
of 2008.
About Vitaboost International BV
Vitaboost international BV (http://www.vitaboost.com), based in Amsterdam
Was established to develop and distribute innovative and revolutionary
Vitamin preparations under the brand name 'Vitaboost'. Vitaboost has
developed a number of unique products, which contain essential vitamins and
energy suppliers that maximise the consumer's energy levels and alertness.
About Swiss Hawk AG
Swiss Hawk is a niche investment banking organisation that trades in high
growth alternative asset class investments. The Company pursues an aggressive
investment policy focusing on late stage pre-IPO and IPO transactions with
high growth potential and planned exit in the short to medium term. Swiss
Hawk focuses on the following business sectors: Digital Media &
Entertainment, Information Technology, Real Estate Investment Management &
Finance, and Renewable Energy & Environmental Technology. Swiss Hawk is
listed on the Frankfurt Stock Exchange Open Market.
For further information, please contact:
Mrs. Pranee Schneider
Tel: +41-(0)41-511-0198
E-Mail: contact@swisshawk.com
URL: http://www.swisshawk.com
