Dutch Approach Makes On-Line Hotel Booking Agency a Worldwide Success


ZÜRICH and AMSTERDAM, February 20 /PRNewswire/ --

- EasyToBook.com: a Thousand Times Bigger

Online hotel booking agency EasyToBook.com will soon expand its 
operations to create worldwide coverage. The number of cities where online 
hotel reservations can be made will increase from the current 3 - Amsterdam 
(http://www.EasyToBook.com), Barcelona 
(http://www.EasyToBook.com/en/barcelona-hotels) and Rome 
( http://www.EasyToBook.com/en/rome-hotels) - to over 2600, making the volume 
of hotel rooms nearly a thousand times bigger. At the same time its website 
will be under construction, still retaining its easy-to-use search functions.

Thus EasyToBook.com is one of the few online booking agencies that knows
how to survive the harsh competition among internet companies and even
sustain growth. According to Web & Strategy Director, Omri Amir this can be
explained by the Dutch approach which leads to a high quality level of
customer service. "Our website needs to be easy to find on the Internet, easy
to use and has to contain accurate information about hotels, their
surroundings and local tourist attractions. Those are the levels on which we
defeat the competition", he says.

For instance EasyToBook was one of the first companies to use Google Maps
and shows customers 360 degree pictures, offering them a total view of the
hotel and the room, avoiding disappointment. Furthermore, EasyToBook.com
charges no fees for the reservation service and is able to obtain large
discounts on hotel rates for its customers.

Since the founding of the company in 2004, it succeeded in a yearly
expansion. Web & Strategy Director Omri Amir and CEO Michal Hubschmann began
with one employee, nowadays they employ 35 people. The head office moved to
Switzerland in 2006 and all on-line technology is being managed from Israel.

Easytobook's online platform includes more than 1000 hotels and is
specialized in offering the lowest discount prices. Due to a state-of-the-art
interface in combination with high-end usability testing, the website is
extremely easy to use.

By expanding, EasyToBook aims for a spot on the Deloitte Technology Fast
500 EMEA list, which contains the fastest growing technology companies in the
world.

For further information: http://www.EasyToBook.com

© PR Newswire Association LLC.

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