Subscribe to AfterDawn's weekly newsletter.
Industry Thought-Leader, Dave Lewis, Joins Bizanga as VP of Market & Product Strategy
SAN MATEO, California, February 21 /PRNewswire/ -- - Sees Opportunity to Revolutionize Digital Messaging with Bizanga Technology Bizanga, the global company behind the most scalable and full-featured email and message processing platform, today announced that Dave Lewis has joined the company as vice president of market and product strategy. In this role, Lewis will be responsible for industry outreach as well as development of product solutions that enhance the company's core offering and extend its reach into new markets. Lewis is a recognized industry thought-leader, and has frequently spoken and written on the challenges facing the digital messaging medium. He is often quoted in the industry and national press, and has authored recent articles in DM News, Target Marketing, Internet Retailer and B-to-B Magazine. For the past three consecutive years, B-to-B has named Lewis as one of the most influential people in email marketing. This recognition came as a result of his overall industry leadership as well as his championing of consumer empowerment on the Email Sender & Provider Coalition and standardized metrics on the Email Experience Council. "We're extremely pleased to have an industry luminary of Dave's stature endorse our product vision and join the Bizanga team to help fulfil it," said chief executive officer, Jérôme Lecat. "His insight and experience will be invaluable as we pursue new solutions and market opportunities." Lewis brings 30 years of marketing, services and business leadership in both corporate and entrepreneurial environments to his new position. Prior to Bizanga, Lewis served in a similar capacity at StrongMail Systems where he was engaged with strategic accounts, drove industry outreach initiatives and introduced a series of innovative product enhancements that significantly elevated the company's image and position in the marketplace. Previously, Lewis served as vice president of deliverability management and ISP relations for email service provider Digital Impact (now Acxiom/Digital) achieving the highest email delivery rates in the industry. Before Digital Impact, he served as vice president of marketing and customer information for CareGuide, an online provider of elder care management solutions. Prior to that, Lewis led development and marketing for a new, multi-sourced national consumer list product at Acxiom Corporation. He also founded and managed the highly successful list services division for DataQuick Information Systems, before to its acquisition by Acxiom. Lewis began his career at Bank of America where he held a series of senior level marketing and product management positions over his 15-year tenure, including responsibility for the development and direct marketing of its equity products. "For me, Bizanga's platform enables the kind of relevancy in digital communications - right message, right time and right place - that's eluded the industry until now," commented Lewis. "It will forever alter how senders and receivers interact with one another and satisfy the needs of their mutual customers. I'm extremely excited to be part of the team that will bring such an industry-transforming solution to the marketplace." About Bizanga Bizanga is the global company that developed the most scalable and full-featured email message processing and security platform, the Intelligent Message Processor(R) (IMP). The IMP can be deployed to protect an email infrastructure from blended threats including spam, viruses, denial-of-service and harvest attacks. It can also be used to perform parental control, compliance/encryption services or simply to manage infrastructure migration or new service deployment. Designed especially for service providers, the IMP is extremely easy to integrate with existing infrastructure, including provisioning systems and message store. IMPs handle email for millions of mailboxes throughout North America, Europe and Asia Pacific. Bizanga sells direct to Internet service providers, cable operators, fixed-line and mobile operators. The technology is also available on an OEM basis to application software vendors. Bizanga is a member of the Messaging Anti-Abuse Work Group (http://www.maawg.org). For more information about Bizanga, visit the company's Web site at http://www.bizanga.com.
