ORLANDO, Florida, February 21 /PRNewswire/ --

Marker InfoComm Inc, the world's largest independent provider of software
tools to hotels for airline Frequent Flyer Program (FFP) administration, is
pleased to announce the release of iHAMMS(R) Direct -- its newest solution
specifically designed for connecting existing hotel Property Management
Systems (PMS) and CRM/Loyalty Programs directly to the world's most popular
Frequent Flyer Programs.

Ease of use is cited as the most important factor in iHAMMS(R) Direct
soaring popularity. This cutting-edge tool allows hotels to collect customer
stay data for FFP programs using existing in-house systems.

Once the data is collected with this tool, it is uploaded directly to
iHAMMS(R) powerful servers where it is connected to over 35 of the world's
most popular FFP Programs. iHAMMS(R) tools currently provide FFP connectivity
for over 2000 hotels worldwide.

Kirk Stephens, CEO of Marker InfoComm said, "One of the biggest
challenges facing hotels as they try to manage their FFP partnerships is that
each airline is very different in terms of the way they want data handled.
Many hotels are still operating legacy systems that have difficulty
communicating with airline systems and even with systems at other hotels in
their own chain. Our powerful tools work either with or around PMS systems
and CRM/Loyalty Programs. We solve the platform disparity problems throughout
the whole process by presenting one way for hotels to collect data for
connection to any airline in the world."

The release of iHAMMS(R) Direct adds another advanced software tool to
Marker's existing line of Frequent Flyer Program management solutions
including iHAMMS(R) Online and iHAMMS(R) FrontDesk.

All iHAMMS(R) software features a state-of-the-art promotions engine that
allows multiple types of promotions structured for each airline partner. It
also greatly increases the accuracy of calculating miles/points for
extraction, allowing easy identification of each transaction, including
promotional mileage transactions.

iHAMMS reconciles every transaction sent to an FFP program for accurate
hotel billing and accounting.

Marker InfoComm's iHAMMS(R) clients include Althoff Hotels & Residences,
Copthorne Hotels and Resorts, Coral International Hotels, Hotel JAL City,
Kokua Hospitality, Le Meridien Hotels and Resorts, Lindner Hotels and
Resorts, Millennium Hotels and Resorts, New Otani Hotels, Nikko Hotels
International, The Leading Hotels of the World, and WORLDHOTELS.

Visit http://www.ihamms.com or contact Mary Grieder at +1-407-754-9739 or
mgrieder@markerinfo.com

Web site: http://www.ihamms.com