LONDON, February 25 /PRNewswire/ --

- Refresh Mobile and blueapple.mobi Partnership Creates Seamless Video 
Service Connecting Video in RSS Feeds With Mobile

- mippin.com

Mobile content portal 'Mippin' announces the launch of revolutionary 
video functionality for its global community of users, delivering the 
millions of clips referenced in RSS feeds to mobile data users worldwide.

In a joint technology development between market leaders
Refresh Mobile and blueapple.mobi, the service will convert and distribute
flash-based RSS video content of any publisher, from international publishing
companies through to independent bloggers. The process will see video
transcoded automatically to the .3gp mobile standard in real-time for viewing
on users' handsets.

In keeping with the popularity of video streaming on the
internet, almost any content hosted on the web will be made available,
including some channel content previously unavailable for mobile. Videos will
be available throughout Mippin wherever a clip is included by a publisher.
The service will give users the ability to search and view video immediately
on request, providing a choice of preview, streaming and download options.

Robin Jewsbury, Co-Founder and VP of Technology comments
"Mippin prides itself in delivering perfectly formatted content for almost
any device, so it's great to offer pictures, text and now video in such high
quality. But we're also thrilled to offer Mippin users a new way to discover
video on mobile."

Recently passing its 10 millionth page view since launch and
with growth accelerating sharply, the Mippin portal provides mobile web users
with an extensive catalogue of content for mobile devices. With the inclusion
of video, Mippin enhances the relationship between mobile web users and
content publishers by delivering the full range of originally published
content. As with the rest of Mippin, features such as rating, sharing and
uploading to social networking sites will be available for video too.

"With the launch of video, we're responding to demand from
Mippin users as well as fulfilling an exciting ambition for the service,"
commented Robin Jewsbury. "We've successfully complemented Mippin's existing
content and personalisation offerings according to the requests of our
users."

To deliver video for Mippin, Refresh Mobile partnered with
blueapple.mobi, a leading direct-to-consumer mobile search and transcoding
video delivery company offering support for popular internet media formats.

About Refresh Mobile

Refresh is the company behind the award-winning Mobizines. The
firm is backed by Accel, where it joins many of today's best known new
technology brands, including Facebook, RealNetworks, WeeWorld, Brightcove and
more.

About blueapple.mobi

blueapple.mobi allows users to search any video on the web and play it on
their mobile phone without the need to download an application. A free
service, it is the most widely used true mobile video search site in the
world.