PRINCETON, New Jersey, February 25 /PRNewswire/ --

The global advertising market grew to just over US$600 billion in 2007,
according to The Kelsey Group, the leading provider of research, data and
strategic analysis on directional and interactive local media. The firm
expects global ad revenues to grow at a compound annual growth rate (CAGR) of
2.7 percent and reach US$707 billion in 2012, propelled in large part by
considerable growth in the interactive segment.

According to "The Kelsey Group's Annual Forecast (2007-2012): Outlook for
Directional and Interactive Advertising," interactive advertising revenues
will increase significantly from US$45 billion in 2007 to US$147 billion
globally in 2012, representing a 23.4 percent CAGR. In the United Kingdom,
interactive advertising revenues will grow from US$5.4 billion in 2007 to
US$9.9 billion in 2012 (12.9 percent CAGR).

"It's no surprise that the global advertising industry is experiencing a
full-scale shift to mixed-media platforms, with interactive driving a
significant share of overall industry growth," said Matt Booth, senior vice
president, Interactive Local Media, The Kelsey Group. "We see Internet
development -- including increased subscriber/user access and broadband
penetration -- as a driver of both interactive advertising revenue as well as
migration of traditional ad spending to new media platforms."

Interactive advertising, which comprises search (including local search),
display advertising, classifieds and other interactive ad products, grew its
share of global advertising revenues from 6.1 percent in 2006 to 7.4 percent
in 2007. By 2012 Kelsey Group analysts expect the interactive share of global
ad spending will reach 21 percent.

The Kelsey Group forecasts directional advertising, which comprises local
search, print Yellow Pages and Internet Yellow Pages (IYP), will grow from
US$33.3 billion in 2007 to US$41.4 billion globally in 2012 (4.5 percent
CAGR). U.K. directional advertising revenues will grow from US$2.2 billion in
2007 to US$2.9 billion in 2012 (5.9 percent CAGR).

About The Kelsey Group's Annual Forecast

The Kelsey Group has published a five-year forecast covering the broadly
defined directional and Internet media market annually since 2003. The firm
draws from its proprietary data, primarily the Local Commerce Monitor, User
View and Global View studies, as well as from company, industry and country
information in the public domain. Further, Kelsey Group analysts engage
clients and non-clients in numerous discussions about the direction and pace
of development in the local media marketplace. The Kelsey Group's Annual
Forecast is available to clients of the firm's continuous advisory services.
This forecast does not include mobile ad platforms. The Kelsey Group's mobile
forecast, released in September 2007, will be updated later in 2008. Visit
http://www.kelseygroup.com for more information.

About The Kelsey Group

The Kelsey Group is the leading provider of research, data and strategic
analysis on directories, small-business advertising, online local media,
vertical market advertising and mobile advertising. Founded in 1986, the
company has built a reputation as the premier analyst firm covering the
directory publishing community and the emerging local search marketplace,
providing advisory services (The Kelsey Report(R), Interactive Local Media
and Marketplaces), publishing (Global Yellow Pages(TM)), consulting (more
than 400 individual assignments) and conferences (71 events).

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.

Charles Laughlin
    https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=47514

    Matthew Booth
    https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=48602

Web site: http://www.kelseygroup.com