Asoka Opens Europe Headquarters to Meet Demand for IPTV Networking

FOSTER CITY, California, February 26 /PRNewswire/ --

- Appoints Industry Veteran Eduard Blonk to Head European Operations

Asoka USA, a leading HomePlug(R) powerline network solutions provider,
announced today the opening of its European headquarters in Amsterdam,
Netherlands. Running the office will be Asoka's Vice President of Europe,
Middle East and Africa (EMEA) Sales and Marketing, Eduard Blonk. Blonk, most
recently Senior Vice President global sales key accounts for Siemens, brings
extensive telecom industry experience and a strong familiarity of the EMEA
marketplace.

As the world's largest market for HomePlug powerline products due to
rapid adoption of IPTV, the EMEA office is a key part of Asoka's global
growth strategy. Asoka will support existing EMEA customers, including
Clearwire Belgium, Clearwire Spain, Clearwire Ireland, Irish Broadband,
Eircom and Virgin Media from its local office as well as all new customers in
the region.

Blonk has enjoyed a distinguished career in the telecom market, joining
Asoka from Siemens where he served as senior vice president of global sales
key accounts for its Home and Office Communications Devices. Prior to the
Siemens acquisition of Efficient Networks, Eduard was the business unit
manager for Efficient Networks Europe, where he served as senior director of
operations, EMEA. Eduard launched the EMEA marketplace for Efficient
Networks. Eduard has held various product marketing positions of networking
companies throughout his illustrious career. He holds two bachelor of science
degrees in Business Economics and Electrical Engineering from The Hague
Polytechnic, institute of technology.

"Adding a European based office to our list of global locations expands
our reach and enables us to provide local support for our European customers
and distributors," said Dano Ybarra, Asoka CEO. "We are happy to have Eduard
Blonk heading up our EMEA office and sales efforts, as his expertise in
management and sales will strengthen our International footprint and provide
exceptional customer service for the EMEA region."

Asoka offers the market's most robust and complete powerline networking
solution, utilizing a building's pre-established electrical wiring to deliver
Internet connectivity throughout a home or building. Encompassing both
residential and commercial verticals through system integrators and service
providers, Asoka's product line of Ethernet and wireless adapters, routers,
power centers and customer premises equipment (CPE) offer a complete network
solution for consumers and small businesses.

About Asoka USA

Asoka is a leading developer of simple, secure, and reliable powerline
networking products that use existing electrical wiring to deliver high-speed
networking throughout a home or business. Asoka's innovative products are
sold globally through Carriers and Systems Integrators for both residential
and commercial environments. The company offers the broadest and most
complete portfolio of powerline products available today, and boasts
powerline technology leadership and knowledge unparalleled in the industry.
To learn more, visit http://www.asokausa.com.

PlugLink, Asoka and the Asoka logo are either registered trademarks or
trademarks of Asoka USA Corporation.

HomePlug is a registered trademark of HomePlug Powerline Alliance.

Web site: http://www.asokausa.com