FAREHAM, England, February 27 /PRNewswire/ --
- Acquisition Allows Users to Expand Their Base of Friends and Use New
Mobile Features
3BILL has today announced that it has acquired a UK Social
Networking Platform aimed at 15-24 years olds. The company has not disclosed
terms of the purchase for the site http://www.profileheaven.com - winner of
2006 UK Website of the Year - Best Community Site.
3BILL believes that the acquisition of Profile Heaven will
benefit users of the site, allowing them to stay connected to their friends
through a range of new free applications and services that are planned as
part of a re-development of the site. These services will make it easier to
keep in touch, where in some instances, members might want to surf the web
using a mobile when they do not have access to a personal computer on the
move.
While some Social networking sites rely on third party
providers for their social mobile network capabilities, 3BILL will use its
own software and content platform to integrate some of these features to
enhance usage of the site as well as offering higher levels of social
interaction between users.
The site will be extensively improved over the coming months
with a re launch planned for early this summer. This will include a wide
range of previously unseen web and mobile applications specifically tailored
to deliver an extremely rich web and mobile experience to the site's
well-established and fast growing community.
3BILL will also re-brand the site, the current community
playing a key role as a creative resource for new ideas and features soon to
be announced. Music, film, and video gaming are core interests of users of
Social Networking sites, so 3BILL will also look at the opportunity to
integrate these themes through PC and mobile based services to improve the
site's appeal.
Martin Montague CEO commented, "This is a natural step for our
business within the exciting Social networking channel, especially at a time
when analysts remain bullish about the market; users accessing social
networks are on the increase too. I believe we can create a unique and
exciting proposition that will become a benchmark for the next generation of
users and social networking sites."
Martin added, "We've been reading the market through our
continued play in the mobile billing and dating sector, and at the top of our
existing customers' priority list is the requirement to access truly
innovative social networking sites complete with great tools and apps that
can be delivered to their page and mobile phone. Now we have access to a
thriving community of 15-24 year olds that will help get us off the starting
block quickly and improve our insight. This will allow us to profile the
users more precisely. We aim to use this intelligence to deliver some
fantastic benefits to existing and new users of our brand."
http://www.3BILL.com
http://www.profileheaven.com
Notes to editors
1) Symbios Solutions Ltd is a UK company that develops enabling
software for the internet and downloadable devices such as mobile.
2) The Company was founded in 2000, is based in Fareham, Hants and
employs 20 people.
© PR Newswire Association LLC.
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