WAYN.com (Where Are You Now?) Confirms Strong Growth in Unique Visitors

LONDON, February 29 /PRNewswire/ --

- With Facebook, MySpace and Bebo Defending Their Stats This Month, 
Traffic Continues to Soar for the Leading Travel and Lifestyle Social Network

Social networks focusing on niche verticals such as travel are showing 
signs of bucking the declining trend, and are demonstrating continued growth 
and interest in the Web 2.0 space. WAYN.com, the world's largest travel and 
lifestyle focused social network have announced a 185% rise in unique 
visitors globally this month, reaching an expected 6.3m visitors, up from 
2.2m the same time last year. Recent analysis from Nielsen Online also 
confirmed a 25% increase year on year in the UK alone. The site boasts over
11 million members in over 193 different countries and is growing by up to
15,000 new members every day.

Whilst other networks are seeing shortfalls in growth, it seems that 
having a niche focus has enabled WAYN to sidestep the decline that many of 
the leading generalist social networks have experienced recently.

Alex Burmaster, European internet analyst at Nielsen Online comments: 
"The last few months have seen a plateauing in the popularity of the larger, 
more general, social networks and 2008 looks to be the year when the 'next 
big thing' around the corner, or more appropriately, the 'next little thing' 
around the corner, will be the niche social networks. This is where we are 
likely to see the greatest growth - networks based on a particular lifestyle 
or interest, such as music, wealth, business or travel - the latter through 
sites like WAYN."

WAYN has seen a huge increase in growth and popularity in recent months, 
largely due to it opening up to the site to free interaction and introducing 
a number of new and innovative offerings, which have increased the stickiness 
of the site.

Jerome Touze, co-founder and co-CEO commented: "We've invested
a lot of time and effort into improving our product offering in recent months
and by listening to our members, we've introduced a number of useful travel
tools and on-site benefits that have led to a huge increase in user generated
content and community interaction. We opened the site to a free interaction
model last year, and this has clearly proved to be a great success with 6.3m
unique visitors expected for February 08, up from 2.2m this time last year."

With more offerings on the way, and travel remaining one of
the webs most successful and in-demand verticals, the WAYN team is strongly
positioned to further consolidate its position as the leader in the online
travel community space. Ambition to internationalise products along with huge
potential to monetise the offering is already bearing fruit, with an
ever-growing list of partners vying to take advantage of a high value,
targeted and hard-to-reach demographic.