/C O R R E C T I O N -- Coty Inc./

NEW YORK, February 29 /PRNewswire/ --

In the news release, Coty and Playboy Announce Fragrance License
Agreement, we are advised by a representative of the company that the email
address in the contact information for Susie Schoenberger should be
Susie.schoenberger@fleishman.com rather than Susie.schoenberger@fleisman.com
as originally issued inadvertently. Full text to follow.

Coty and Playboy Announce Fragrance License Agreement

- Iconic Lifestyle Brand to Collaborate with World's Largest Fragrance
Company on New Men's Product

Coty Inc., a leader in global beauty and the world's largest fragrance
company, announced today that it has entered into a license agreement with
Playboy Enterprises, Inc. to develop a new, global men's fragrance line under
the Playboy brand name.

"Playboy's rich history of glamour, indulgence and fun, combined with a
cutting edge lifestyle creates the perfect formula for a new men's fragrance
line," said Bernd Beetz, CEO, Coty Inc. "One of the world's most recognized
and iconic brands, Playboy is known by men and women around the world. We
anticipate that this fragrance will quickly become a successful part of our
lifestyle brands portfolio at Coty Beauty."

"With Coty's global success and impressive fragrance industry expertise,
they were clearly the right partner for our fragrance debut," said Christie
Hefner, Chairman and CEO of Playboy Enterprises, Inc. "Just as Francois Coty
revolutionized the fragrance industry over 100 years ago, my father started a
revolution over a half century ago. There is no one better to work with on
the development of Playboy's first global fragrance."

"Playboy is an aspirational lifestyle brand that embodies a very playful,
metropolitan lifestyle of success and sexiness. Playboy is the perfect match
to create a new men's fragrance, as it is a brand that inspires a lifestyle
of fantasy and desirability," stated Steve Mormoris, SVP Global Marketing,
Coty Beauty. "The world's largest fragrance company coupled with Playboy's
globally recognized lifestyle brand can only be a winning combination."

The new fragrance is scheduled for global distribution beginning fall
2008 with initial plans to launch in Europe, North America, Latin America and
Asia. A product launch event for Playboy's first global fragrance is being
planned for this summer and marketing plans are currently in
development.

Financial terms of the agreement were not disclosed.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with
founding the modern fragrance industry.

Today, Coty Inc. is the world's largest fragrance company and a
recognized leader in global beauty with annual net sales in excess of US$3.5
billion(1). Driven by entrepreneurial spirit, passion, innovation and
creativity, Coty Inc. has developed an unrivaled portfolio of notable brands
and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and
ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe,
Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl
Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, Lancaster, Marc
Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang and
Vivienne Westwood.

The Coty Beauty brand portfolio is more widely distributed and includes
adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham,
Dermarest, Desperate Housewives, Esprit, Exclamation, Jovan, Kate Moss, Kylie
Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Orajel,
Pierre Cardin(2), Rimmel, Sally Hansen, Shania Twain, Stetson, Tonino
Lamborghini and Vanilla Fields.

Coty and Puig Fashion and Beauty S.A. have a strategic partnership for
the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada,
Paco Rabanne, and Comme des Garcons in the United States and Canada.

For additional information about Coty Inc., please visit www.coty.com.
    (1) Includes Del Laboratories, Inc., which Coty acquired on December 31,
        2007.
    (2) Not available in North America

About Playboy Enterprises, Inc.

Playboy Enterprises is a brand-driven, international multimedia
entertainment company that publishes editions of Playboy magazine around the
world; operates television networks and distributes programming globally;
owns Playboy.com, a leading men's lifestyle and entertainment website; and
licenses the Playboy trademark internationally for a range of consumer
products and services.

Web site: http://www.coty.com