LONDON, March 3 /PRNewswire/ --

- Strategic Partnership Streamlines Integrated Ad Management and Process 
Management for Digital Publishers

Operative, a global technology and ad operations services provider, today
announced a reseller partnership with ADTECH, provider of integrated ad
management. This alliance will enable digital publishers to leverage best of
breed integrated ad management technologies and operational support services
through one touch point.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070926/OPERATIVELOGO )

Through the partnership, customers of ADTECH and Operative can tap into
Operative's ad trafficking and campaign management expertise, as well as
competitive ad serving rates utilizing ADTECH. Publishers will benefit from
Operative's robust Managed Services team to help users better understand and
maximise the full functionality of the ad server, as well as drive optimal
campaign performance from the onset.

"By partnering with Operative we can offer customers additional and
optional value added services such as outsourced operations (trafficking) and
a sales order processing solution," said Dirk Freytag, CEO, ADTECH. "They
have a great track record for advising and simplifying ad operations for its
customers. This partnership is another step toward advancing widespread
adoption of our digital marketing solutions."

"Operative is excited about working with ADTECH -- a company that is
adapting and growing in line and ahead of market requirements," said Mike
Leo, CEO and President, Operative. "We believe partnerships that bring
together complementary solutions will enable our customers to scale their
business while providing deep advertiser value."

To learn more about ADTECH's ad serving technology, please visit
www.operative.com or http://www.adtech.info.

About ADTECH

ADTECH are a leading international supplier of digital marketing
solutions. The company's flagship product is the Helios IQ ad serving
platform. It enables web publishers to manage, serve and evaluate virtually
any kind of online advertising campaign including display, video and mobile
formats. The Helios IQ ad serving platform differentiates itself via its
scalable, enterprise-class infrastructure and publisher-friendly tools,
providing publishers with increased efficiency, reliability and ROI for their
online advertising business.

Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an
independent and wholly-owned subsidiary of AOL's Advertising.com division.
Globally, ADTECH AG works with customers in more than 25 countries.

ADTECH Press Contact UK
    Nikki Alvey, The PR Network
    Tel: +44-(0)7973-354-706
    Nikki.alvey@theprnetwork.co.uk

About Operative

Established in 2000, Operative is a global organisation that provides its
clients with technology and services to improve all aspects of their
advertising operations lifecycle, from pre-sale to collections, trafficking
to reconciliation. OperativeDashboard(TM), an ASP software solution, is an
end-to-end workflow management platform that enables media publishers to
automate contract management, product packaging and pricing, inventory
management, campaign reporting and revenue recognition. Operative's client
base includes The Wall Street Journal, The Economist, MSN, Smart Money,
iVillage, NBC Universal, and National Public Broadcasting. More information
about Operative can be found at: operative.com.

Web site: http://www.operative.com
              http://www.adtech.info