LONDON, September 5 /PRNewswire/ --     Ideaworks3D, the leading provider of advanced mobile
gaming technology and content, today announced investment from Japan's
leading Venture Capital Company, Japan Asia Investment Company Ltd.(JAIC).

"We are delighted to take investment from Japan's leading venture capital
company in our first institutional round of investment." said Alex
Caccia, CEO of Ideaworks3D "This is an important milestone for the Company.
Japan and Asia are the most demanding markets in the world for high-end
gaming, graphics and multi-media content. This investment is a validation of
the quality of our product, which has already been contracted by several
leading Japanese games publishers for deployment on mobile devices. We expect
that JAIC's unrivalled relationships will help expand our existing customer
base in Japan and Asia. More generally, this investment will help us increase
production from our inhouse studios, and accelerate the global roll-out of
our unique Airplay games development tools and multi-media deployment
platform."

"With the advent of higher-performance handsets and mobile broadband, the
opportunity for multimedia content on mobile devices is set for
significant growth. JAIC is pleased to invest in Ideaworks3D, which is a
clear global leader both in terms of technology and creativity in this
field." Said Mr. Hideaki Shimizu, of JAIC.

About Ideaworks3d Ltd.

Ideaworks3D, Ltd is a privately held technology company headquartered in
London. Founded in 1998 with a strong Oxford and Cambridge computer
science and electronic engineering pedigree, the company has an
unparalleled track record of innovation and market leadership in the field of
rich mobile gaming, working with major game publishers such as Electronic
Arts, Square Enix, Konami, Activision, and Eidos Interactive. Its clients and
collaborators include Nokia, Motorola, Microsoft, Sony Ericsson, Orange,
T-Mobile, Symbian, Digital Bridges, iFone, Texas Instruments, ARM, Intel,
Macromedia, and Autodesk/Discreet. Ideaworks3D is online at
http://mobilegames.com

About Japan Asia Investment Company Ltd. ("JAIC")

JAIC (http://www.jaic-vc.co.jp) was established in 1981 by the Japan 
Association of Corporate Executives (Keizai Doyukai) as an independent 
venture  capital company and now ranks as one of Japan's largest venture 
capital  companies. In  addition to its headquarters in Tokyo and an office 
in the United States, JAIC has six branch offices in Japan as well as a 
network of overseas subsidiaries in key Asia-Pacific locations. JAIC manages 
a total of 66 funds with an aggregate fund size of 136,640 million yen 
(US$1.1bn, GBP 589mm). JAIC is currently listed on the JASDAQ stock exchange. 
JAIC has built its  business around three geographic hubs in Japan, other 
parts in Asia (9 countries) and the United States. With a multi-disciplinary 
team of  over 80 investment professionals, JAIC is able to provide integrated 
financial  services to companies in various sectors and at various stages of 
development.

Contact Details:

    Ideaworks3D 
    Alex Caccia 
    Tel: +44-(0)-207-7762-3333
    press@ideaworks3d.com

    JAIC
    Mr. Hideaki Shimizu 
    hideaki-shimizu@jaic-vc.co.jp