SAN DIEGO, March 11 /PRNewswire/ --

- Deal Accelerates Commercialization of Intelligent Targeting Technology
for Mobile -

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator
of advanced wireless technologies and data solutions, today announced that it
has acquired Xiam Technologies Limited (Xiam), an Ireland-based pioneer of
wireless content targeting solutions. Xiam's My Personal Offers System (MPOS)
provides targeting and personalization technology that accelerates discovery
and individualizes the user experience by presenting relevant content offers
and advertisements to consumers.

Xiam's MPOS technology enables mobile operators and brands to make
personalized recommendations to individual consumers that are tailored to
their unique tastes and preferences using advanced profiling techniques.
Consumers can receive personalized offers of new and relevant content over
wireless and Web channels, both before and after purchase. MPOS also
leverages demographic, contextual and behavioral profiling to enable true
one-to-one mobile advertising. Coupled with the global reach of
Qualcomm's ecosystem, MPOS will provide a powerful way for operators and
brands to quickly and easily target their customers with relevant content
offers and advertisements.

Qualcomm plans to continue to offer MPOS as a standalone product through
Xiam as a wholly owned subsidiary, as well as offer the targeting technology
as part of its core solutions and products to present operators and brands
with powerful subscriber intelligence and personalization tools that help
spur wireless data growth.

"Qualcomm's acquisition of Xiam provides us with advanced content
discovery and recommendation technology that strengthens Qualcomm's services
portfolio," said Andrew Gilbert, executive vice president of Qualcomm and
president of Qualcomm Internet Services, MediaFLO Technologies and Qualcomm
Europe. "With this acquisition, we are excited to further demonstrate our
ongoing commitment to operators, brands and consumers worldwide."

"Qualcomm and Xiam are both committed to helping operators and brands
reach their customers more effectively by providing them with the technology
to make informed and relevant content recommendations," said Colm Healy, CEO
of Xiam. "Qualcomm's suite of solutions and products are designed to help
operators and brands deliver a wide range of content quickly and efficiently,
and the addition of MPOS will only make that process more intuitive as
consumers receive highly personalized offers attuned to their unique
interests."

Qualcomm will pay approximately US$32 million for Xiam and estimates the
acquisition will be neutral to FY08 earnings per share.

Founded in 2004 and funded with venture capital from Delta Partners and
Enterprise Ireland, Xiam is a software company that provides personalized
targeting and recommendations technology that enables wireless operators to
interact directly with individual customers offering them meaningful, timely
and relevant content offers, promotions and advertisements through all
wireless channels including WAP, Web and outbound messaging. These
individualized offers enable the wireless operator to increase mobile content
revenues dramatically, drive discovery of new and relevant products and
services, and accurately target customers with meaningful advertisements
while enhancing the customer experience and retention.

Qualcomm Internet Services (QIS) enables mobile retailing solutions and
Internet services that accelerate consumer adoption and usage of mobile data
worldwide for its operator, brand & affinity and content provider customers.
Q Signature Solutions, which include BREW(R), BREW Gaming and BrandXtend(TM),
are comprehensive solutions for customers seeking to bring high-value
wireless services to market and enhance the mobile experience for consumers.
Customers can also benefit from the Q Product Suite, a portfolio of
adaptable, modular products that can be used to address specific mobile
retail challenges from general merchandizing to personalized recommendations.

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., Qualcomm is included in the S&P 500 Index and is a 2007 FORTUNE
500(R) company traded on The Nasdaq Stock Market(R) under the 
ticker symbol QCOM.

Except for the historical information contained herein, this news release
contains forward-looking statements that are subject to risks, uncertainties
and assumptions. If such risks or uncertainties materialize or such
assumptions prove incorrect, the results of Qualcomm could differ materially
from those expressed or implied by such forward-looking statements and
assumptions. All statements other than statements of historical fact are
statements that could be deemed forward-looking statements, including the
expected benefits and costs of the transaction; management plans relating to
the transaction; any statements of the plans, strategies and objectives of
management for future operations, including the execution of technology
integration plans; any statements of expectation or belief; and any
statements of assumptions underlying any of the foregoing. Risks,
uncertainties and assumptions include the possibility that expected benefits
may not materialize as expected; that Qualcomm is unable to successfully
implement technology integration strategies; and other risks that are
described from time to time in Qualcomm's SEC reports, including the report
on Form 10-K for the year ended September 30, 2007, and most recent 
Form 10-Q.

Qualcomm and BREW are registered trademarks of Qualcomm Incorporated.
BrandXtend is a trademark of Qualcomm Incorporated. All other trademarks are
the property of their respective owners.

Qualcomm Contacts:
    Chris Grandis, Qualcomm Internet Services
    Phone:  +1-858-651-6022
    Email:  qis-pr@qualcomm.com

    Richard Tinkler, Qualcomm Europe
    Phone:  +44-208-466-0874
    Email:  rtinkler@qualcomm.com

    John Gilbert, Investor Relations
    Phone:  +1-858-658-4813
    Email:  ir@qualcomm.com



Web site: http://www.qualcomm.com