LONDON, March 14 /PRNewswire/ --

- Tribal Launches Online ad Campaign to Promote new Volkswagen Site

Today, Tribal DDB launches an online advertising campaign to promote the
brand new, groundbreaking Volkswagen.co.uk site.

The campaign centres around a specially created film, which illustrates
that as much care and attention has gone into building the site as Volkswagen
puts into building its cars.

The second film shows a team of white-coated Volkswagen engineers
carefully piecing together the different 'physical' components that make up
the new site. This includes oiling the rollers that allow the scroll down bar
to seamlessly move up and down and manoeuvring into position the large
Volkswagen badge on the top left hand corner of the screen, with a careful
polish down once in place. The endline is 'www.volkswagen.co.uk, built the
same way as we build our cars'.

Tom Roberts, the Volkswagen site Senior Account Director at Tribal,
comments: "What this ad communicates is how this site, as with Volkswagen's
cars, was not created via a mindless production line - it's a best in class
piece of work that has successfully brought together the expertise and craft
skills of a team of 50 people who worked simultaneously and collectively to
create this beautiful site."

The film will be shown in its entirety for the first time on the MSN
homepage on 11th March, with sections of the film showing in other display
media on sites including What car?, Virgin Media, Times Online, New
Scientist, Stuff, The Register, Channel 4 and Yahoo!

In another first, Tribal DDB's online ad campaign cleverly synchs some of
the different online ad formats MPUs, allowing users to rotate a Volkswagen
car in one direction in a skyscraper while in the MPU it rotates in the
opposite direction.

Key site facts:

- This site is the result of 18 months' work with a dedicated
team of 50 people

- It is one of the largest websites to be built in Flex, providing
a richer experience - in fact, the 15 strong Flex team hired by Tribal to
build this site is thought to be one of the largest and most advanced
Flex teams in the world

- The site uses dynamic feedback, which allows car buyers to search
and modify their preferred car in 'real time', which is more responsive
and provides a much richer customer experience

- It will allow people to book test drives directly on line

- Taking into consideration all the different options customers can
configure their car with, the site offers well over one million different
combinations of Volkswagen

Site credits

Project name: Volkswagen.co.uk online ad launch campaign

Client: Rod McLeod, (Marketing Director), Sharon Heaton (Customer
Relationship Marketing Manager)

Brief: To create awareness of the new Volkswagen website and demonstrate
the thought that Volkswagen has created a better way to buy a car

Creative agency: Tribal DDB London
    Creative team: Pablo Arellano, Miguel Gonzalez
    Account Director - Tom Roberts
    Agency producer: Michal Dejay/Phil McCluney
    Planner: Chris Wood
    Media: Tribal DDB London
    Media planner: William Moore, Blake Cuthbert, Claire Hodge
    Media spend: 300K
    Production company: Partizan
    Director: Thomas Hillard @ Partizan
    Editor: Charlie Roberts, Marshall Street Editing
    Post Production: Framestore
    Designer: Nick Clements, Richard Atkins, Nicole Schloeter
    Exposure: What car?, Virgin Media, Times Online, New Scientist, Stuff,
    The Register, Channel 4 and Yahoo!



About Tribal DDB

Tribal DDB is a full-service, digital agency that works with its clients
to create Brand Demand; a business strategy that recognises the importance
and power of today's consumer.

Tribal is part of the Tribal Worldwide network with 35 offices spanning
21 countries throughout the Americas, Europe and Asia Pacific. In 2008,
Tribal was named as the first digital agency network to win Advertising Age's
Global Agency Network of the Year.

Clients include:

    - Consumer electronics: Philips
    - Publishers: The Guardian, The Observer
    - Automotive: Volkswagen
    - Beauty: Johnson & Johnson, XXL
    - Pharma: GSK: Sensodyne, Aquafresh
    - Games manufacturers: Hasbro
    - Images and film: Getty
    - Travel: Star Alliance
    - Public services: TDA



http://www.tribalddb.co.uk