Solcara Helps AstraZeneca Set International Benchmark for Global Media Relations


LONDON, March 19 /PRNewswire/ --     Solcara, the market-leading provider of software for the
control, management and searching of digital information, has been helping
AstraZeneca manage its interactions with the media through the use of Solcara
Communications Centre.

AstraZeneca, one of the world's leading pharmaceutical
companies, is a truly international company, and is active in over 100
countries, with its corporate office in London and major Research &
Development (R&D) sites in Sweden, the UK and US. AstraZeneca's media
relations team wanted a system that would create an accessible international
benchmark for consistent media relations across all continents.

Solcara Communications Centre is a 'live' application which
means the information stored within it can be accessed anywhere, anytime.
AstraZeneca's key international media contacts have access to a user-friendly
interface and information management system that enables key spokespeople to
provide consistent information to the media "around the clock," regardless of
their location.

The media relations department at AstraZeneca uses Solcara
Communications Centre to manage journalist contact details, track enquiries
from the media and log numerous interview requests. The software provides a
simple and effective means of monitoring all press office activity, enabling
the team to report on progress and productivity quickly and easily.

Rob Martin, Managing Director at Solcara said, "With hugely
successful worldwide businesses such as AstraZeneca, protecting a reputation
and communicating a coherent, consistent message on a global scale is
becoming more and more important. AstraZeneca's strategic approach to
communications is being adopted by a rapidly increasing number of major
organisations who understand the importance of reputation. Like AstraZeneca,
they are choosing Solcara Communications Centre because it supports global
communications and removes barriers of time and location."

Edel McCaffrey Media Relations Manager for AstraZeneca,
commented, "We have been very impressed with the Solcara system since we
implemented it within the company. As a global business, it is important for
our key media contacts from around the world to have access to information
required by the media, regardless of the location or time zone they are
operating in. Solcara helps us to achieve this in an efficient and user
friendly manner."

About Solcara

Solcara is a market-leading provider of software for control, management
and searching of digital information across a broad range of business sectors
and disciplines. Solcara's software products are designed to address critical
information management and retrieval needs, irrespective of the industry or
sector. All of our products and solutions are designed and built using our
own framework and methodology, ensuring consistency and high-quality,
regardless of the environment in which they operate.

Solcara provides four main products for enterprises:

a) Solcara Communications Centre: a product for PR and marketing, the
Solcara Communications Centre enables the distribution of corporate
communications, and the logging of all calls and enquiries, ensuring
consistency of response.

b) Solcara SolSearch: the next generation of search technology for
internal and external online resources, SolSearch creates a speedy one stop
search for all indexed internal and Internet based content without the need
to deploy traditional retrieval software, with simultaneous access
free-to-air and subscription-based Internet search sources.

c) Solcara Crisis Control Centre: a complete software solution for
managing critical communications across the enterprise during a corporate or
business continuity crisis. Solcara Crisis Control Centre delivers a platform
for the rapid capture of information and quick distribution of the facts to
those that need to know, enabling a more effective decision-making process in
emergency situations.

d) Solcara Know How: Solcara Know How is a repository for an
organisations high-value, reusable assets that stand alone from general
documents. Solcara Know How reduces duplication of effort, maximises employee
productivity and reduces the cost of managing information.

Solcara is a subsidiary of ArgentVive plc, an eCommerce Group quoted on
the London Stock Exchange (code:ARGV). See http://www.argentvive.com for
further details

For more information about Solcara's products, go to
http://www.solcara.com

Contact: Helen Carnall, email:  Helen.Carnall@collegehill.com

© PR Newswire Association LLC.

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