Motion Network Holding (MNH) Reaches out to the Middle East


ZUG, Switzerland, March 20 /PRNewswire/ --     Swiss Hawk AG's portfolio company Motion Network Holding (MNH) reaches
out to the Middle East through its partnership with media company 360.

MNH is working on a new business model with 360 to adapt to the peculiar
Israeli TV market. 360 is in talks with cable and digital operator to build a
profitable model despite Israel's very restrictive laws regarding TV
commercials. As with all Israeli cable and digital TV channels, Motion
Network TV (MNTV) Israel will be a pay TV.

Israel is one of the few countries in the world to design, build, launch
and operate its own satellites. Some 70% of households subscribe to cable
television, which provides scores of channels, offering a mix of local and
foreign programming, much of it catering to select audiences. Thus the
Israeli audience is used to theme channels and very open to this kind of TV
channel especially as it remains a unique concept in the Israeli audiovisual
landscape. Most Israeli channels are focusing on a particular language widely
spoken in Israel while MNTV will provide subtitling for all these languages.

360 reaches the whole scope of media entertainment and has its owns cable
TV channels and websites, but also produces content for them. In Israel, 360
embodies the same global vision as MNH.

360 is managed by Haim Sharir, a prominent figure in the TV industry for
the last 25 years and Deddi Zucker (former parliament member 1986-2000). Haim
Sharir is the former Vice President of channel 2 (the dominant channel in
Israel) for content and has produced some of the most popular series in TV
since 2000 and also has produced movies since 1980 such as "Point of View"
with John Savage. Since 2004, 360 it has established a partnership with Arad
Communication, the second largest PR company in Israel.

The MNH /360 partnership will combine MNH's European vision and network
with a deeply rooted experience and coverage in all aspect of the domestic
media and entertainment industry from 360.

About 360

360 was established by Haim Sharir and Deddi Zucker in 2003. 360 runs 3
TV channels on cable in Israel, owns and runs 2 internet sites, produces
content for internet websites on specific themes like life-style, health,
sports or parenthood, represents the Argentine TV Channel- TELEFE, represents
foreign content for mobile and the internet such as Guinness Records or Naked
News. For further information visit http://www.360tv.tv.

About Motion Network Holding Plc ("MNH")

MNH operates in the sector of communication and provides B2C and B2B
services in the area of Television, IPTV, Internet, media content production
and post production, software and retail. MNH operating services cover mostly
Europe, Far East and the US. MNH's wholly owned Luxembourg subsidiary Motion
Network TV ("MNTV") is the main group company that operates as a pan European
film and music dedicated TV channel. For further information visit
http://www.motionnetworktv.com .

About Swiss Hawk AG

Swiss Hawk AG is building an alternative asset investment company and
pursues an aggressive investment policy based on actively investing and
trading mainly in late stage pre-IPO and IPOs with high-growth potential and
planned short term exit. Swiss Hawk is listed on the Frankfurt Stock Exchange
Open Market.

For further information contact:
    Christophe Kourdouly, MNH/Antetime
    Tel: +33-1-72-100213/214
    
    Mary Prendergast
    Tel: +41-41-511-0198
    Email: contact@swisshawk.com



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