OXFORD, England and LONDON, September 6 /PRNewswire/ --

A unique, computer-based 'brain workout', MindFit, launched today in the
UK, is scientifically-proven to improve brain health and help guard against
age-related decline, according to world expert, Baroness Susan Greenfield.
Clinical trial data demonstrate that a regular workout with MindFit
significantly increases a range of brain abilities, including short term
memory and simple reaction time, otherwise known to deteriorate with age.
With the brain training craze sweeping the UK, a new survey shows that nearly
two thirds (58%) of people over 50 say they do crosswords, and one in five
computer games, at least once a week to keep their brain active or
stimulated. Even so, still one in five (22%) say that they have a 'senior
moment' every day(1). Now, working out with MindFit can help beat those brain
blanks.

"You are your brain and it is vital your brain stays in the best possible
working order", says Baroness Susan Greenfield, Director of the Royal
Institution of Great Britain, The Institute for the Future of the Mind and
MindWeavers Plc, the team bringing MindFit to the UK. "The ability and
evidence for MindFit to improve brain function is powerful. For the first
time with MindFit we have a cerebral challenge that goes beyond standard
computer games because MindFit is proven to work in scientific trials",
Baroness Greenfield continued.

MindFit, created by brain health experts, is different from any other
brain assessment or training exercise. Its technology assesses and trains a
wide variety of skills in a systematic way, and fun exercises are tailored to
an individual's changing needs. It is an exercise room for the brain with all
the machines and a personal trainer - a total workout in the comfort of the
home.

The MindFit research, presented earlier this year at the Eighth
International Conference of Alzheimer's Disease and Parkinson's Disease, is
the first double-blind clinical trial to show that computer-based training
improves the brain functioning of the 50 plus population.

The two-year clinical trial assigned 121 self-referred volunteer
participants, 50 years and over to use either MindFit or a variety of popular
computer games that can exercise important cognitive skills. MindFit users
experienced significantly greater improvement than the others, and in a
variety of domains such as short term memory (15% improvement) and simple
reaction time (19% improvement).(2)

MindFit is licensed in the UK by MindWeavers Plc through collaboration
with the makers CogniFit Ltd. MindWeavers, established in 2000 from within
Oxford University, produces innovative software that alters brain function.

MindWeavers' Chief Executive Officer, Mr Bruce Robinson, said: "MindFit
raises the seriousness of the brain training craze and takes it to the next
level. It is fun to use and proven by science to keep the mind fit - a
product that advances the 'computer games' arena. We are delighted that we
can now make it widely available in the UK, both directly and through
distribution partners."

Concluding, Baroness Greenfield continued: "My absolute passion for
discovering evidence-based software to offset cognitive decline led to my
involvement in MindWeavers. Having founded the company, BrainBoost, in 2002,
it transpired that MindWeavers' ambitions in neuro-development were in
complete alignment with my own. As a result BrainBoost joined forces with
MindWeavers and we are delighted that we can now make MindFit available in
the UK. As a population we are increasingly conscious of the benefits of
physical exercise to our health. Our challenge is now to increase the amount
of time spent on evidence-based methods of brain exercise to enhance the
benefits that physical exercise may already offer to brain health".

MindFit retails at GBP89.99 and can be purchased through the MindWeavers'
website: http://www.mindweavers.co.uk

References:

(1). Gfk NOP Omnibus interviewed 473 adults aged 50+ by telephone during
24th-26th August 2007. Results were weighted in order to be nationally
representative.

(2). Ichilov Hospital study: Significant improvements of cognition
following 3 months of cognitive training www.cognifit.com/?page=32

Note to Editors:

About MindWeavers Plc

MindWeavers Plc is a University of Oxford spin-out company, which creates
and sells software products that apply world-leading neuronal science to
harness the dynamism of the human brain. The Company's innovative software
products can maintain brain health in older people, protecting against
age-related mental decline and dramatically improve children's language
learning abilities.

The science behind MindWeavers is led by two of the world's foremost
neuroscientists: Professor David Moore, an expert in auditory neuroscience,
brain function and learning, and Baroness Susan Greenfield, Britain's top
brain scientist and expert on the human mind, who is a world expert in
neuro-development and degeneration.

The Company was founded by Professor Moore in 2000, following his
discovery that many children with language impairments had problems in
perceiving simple sounds which affected their speaking, reading and writing
abilities. MindWeavers first product, Phonomena, trains children to
distinguish between word sounds, and automatically adjusts to each child's
level, keeping them working at their 'edge of competence' - the level at
which Professor Moore's research has shown that learning increases
dramatically.

MindWeavers moved into the 'brain exercise' and brain health market with
the acquisition of BrainBoost and is currently launching a series of
innovative brain exercise products for the baby boomer market, as well as
trialling brain health products which aim to protect people who have been
diagnosed with early cognitive decline.

Investors in MindWeavers include the University of Oxford, business
angels and Oxford Innovation Ltd. For further information:
http://www.mindweavers.co.uk