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comScore Releases Top U.K. Web Rankings for February 2008
LONDON, March 25 /PRNewswire/ -- - Valentine's Day Drives Traffic to Flowers, Gifts & Greetings Sites - New Firefox Browser Helps Mozilla Organisation Grow to More than 3 Million Visitors comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its February rankings of the largest and fastest-growing Internet properties and site categories in the U.K. based on data from the comScore World Metrix audience measurement service. (Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO) Online visitation figures traditionally dip slightly in February, since the shortness of the month means that there are fewer days on which visits can be recorded. Nonetheless, Valentine's Day helped drive a strong increase in traffic to the Flowers/Gifts/and Greetings category, which grew 28 percent from January to nearly 7 million visitors in February. Auto manufacturer, career resources and e-cards categories also experienced gains. Uptake of its new Firefox Internet browser drove visitors to the Mozilla Organisation, which experienced a 48-percent increase to 3.1 million visitors. Fish4Sites grew 24 percent to 3.3 million visitors, driven largely by a jump in visitors to careers resource property, Fish4jobs. Top Gaining Site Categories for February 2008 Top 10 Gaining Site Categories by Number of U.K. Unique Visitors February 2008 vs. January 2008 Total U.K., Age 15+ - Home and Work Locations(i) Source: comScore World Metrix Total Unique Visitors (000) Site Category Jan-08 Feb-08 %Change Total Internet: Total Audience 33,254 33,257 0% Flowers/Gifts/Greetings 5,480 6,992 28% Auto Manufacturer 4,381 4,771 9% Career Resources 5,307 5,688 7% e-cards 6,559 6,911 5% Classifieds 10,864 11,253 4% Shipping 5,096 5,209 2% Services 32,340 32,213 0% Search/Navigation 31,242 31,054 -1% Portals 31,501 31,294 -1% Entertainment 28,794 28,506 -1% (i) Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. Top Gaining Properties for February 2008 Top 10 Gaining Properties by Number of U.K. Unique Visitors(i) February 2008 vs. January 2008 Total U.K., Age 15+ - Home and Work Locations(ii) Source: comScore World Metrix Total Unique Visitors (000) Property Jan-08 Feb-08 %Change Total Internet: Total Audience 33,254 33,257 0% The Mozilla Organization 2,078 3,079 48% Fish4 Sites 2,612 3,252 24% British Sky Broadcasting (BSkyB) 8,097 8,414 4% Royal Mail Group 4,068 4,195 3% MINICLIP.COM 3,934 4,034 3% NetShelter Technology Media 2,827 2,875 2% FACEBOOK.COM 12,840 12,957 1% BEBO.COM 11,359 11,392 0% Yellow Book Network 6,171 6,156 0% Trader Media Group 4,623 4,602 0% (i) Ranking based on the top 100 U.K. properties in February 2008. (ii) Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. Top 25 Properties for February 2008 Top 25 Properties by Number of U.K. Unique Visitors(i) February 2008 vs. January 2008 Total U.K., Age 15+ - Home and Work Locations(ii) Source: comScore World Metrix Feb-08 Jan-08 Total Unique Rank Rank Property Visitors (000) Feb-08 N/A N/A Total Internet: Total Audience 33,257 1 1 Google Sites 29,349 2 2 Microsoft Sites 27,601 3 3 eBay 21,022 4 4 Yahoo! Sites 20,614 5 5 BBC Sites 18,194 6 7 Ask Network 13,738 7 8 Wikipedia Sites 13,180 8 9 FACEBOOK.COM 12,957 9 6 Amazon Sites 12,738 10 11 Fox Interactive Media 11,412 11 13 BEBO.COM 11,392 12 10 Lycos Europe Sites 10,995 13 14 Apple Inc. 10,407 14 12 AOL LLC 10,069 15 15 DMGT 9,829 16 16 CNET Networks 8,548 17 19 British Sky Broadcasting (BSkyB) 8,414 18 18 Tesco Stores 7,358 19 17 Home Retail Group 7,090 20 25 Yellow Book Network 6,156 21 21 Adobe Sites 6,008 22 22 News International 5,972 23 27 Viacom Digital 5,911 24 20 Moneysupermarket.com Financial Group 5,757 25 24 Orange Sites 5,725 (i) Ranking based on the top 100 U.K. properties in February 2008. (ii) Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. About comScore comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. For more information, please visit http://www.comscore.com/boilerplate Web site: http://www.comscore.com
