'.Asia' Go Live Kicks off: Millions of High Value Domains Still Available on First-Come-First-Served Basis

HONG KONG, March 26 /PRNewswire/ --

- DotAsia Announces 'Hot or Not' Contest, Invites Everyone to Participate

- 'Cyberport.Asia' Launches to exemplify Hong Kong as Asia's World City

DotAsia Organisation announces Go Live of the ".Asia" registry,
signifying the start of first-come-first-served registrations, allowing
anyone around the world to get their ".Asia" domain instantaneously. "With
over 10 million domains registered in China alone and over 150 million
worldwide, the potential for ".Asia" is only now starting to be realized.
There are millions of great ".Asia" domains still available on a
first-come-first-served basis," says Edmon Chung, CEO of DotAsia.

During the earlier Sunrise and Landrush phases, .Asia already received
over 500,000 domain registration applications. About 45,000 domains received
more than one application, and will go to auction. This proved to be
successful in reducing the chaos created in previous domain launches as
registrants clamour for high value domains.

"The '.Asia' launch has demonstrated a management team committed to
balancing the protection of rights while encouraging demand and adoption,"
says Peter Dengate Thrush, Chairman of ICANN. "The success of the '.Asia'
launch will pave the way and set a new benchmark for future top-level-domain
launches."

Among domains headed to auction are highly valuable names such as
"buy.asia" and "hot.asia". A live ticker and further information is found at
http://auctions.registry.asia . Engaging the public in some fun, DotAsia is
launching a first-of-its-kind "Hot or Not" contest: Anyone can play to guess
which ".Asia" domain will fetch the highest auction price and what that price
might be. Details and prizes will be announced shortly and posted on 
http://www.think.asia .

"It should be an exciting contest! It will be interesting to see which
'.Asia' domains people think are hot. I think there will be quite some
surprises," adds Chung. "Through the contest, we hope to foster awareness of
the '.Asia' domain and the appreciation of the value of a good name."

Among the first to recognize the value of ".Asia" is Hong Kong Cyberport,
who announced today the launch of "www.Cyberport.asia". "Adopting
www.cyberport.asia as our online identity aligns us with Hong Kong's vision
as Asia's World City, and our mission to be the hub of IT business in Hong
Kong and around Asia," says Nicholas Yang, CEO of Cyberport.

Media Enquiries:

    Pavan Budhrani
    Tel:   +852-3741-0015
    Email: pavan@registry.asia

Web site: http://www.registry.asia