STOCKHOLM, April 1 /PRNewswire/ --

- Deal Will Double the Global ad Network's Ability to Reach Target 
Audiences Over Scandinavia's Hottest Lifestyle Site and Social Network

Oridian, Ltd., the largest privately owned advertising network, and
Swedish lifestyle and social network G life AB, today announced a joint
venture. Under the terms of the agreement, G life, through its subsidiary
Livsstilsnatverket, will act as agent for Oridian in Sweden, with exclusive
license to sell online advertising over the Oridian network in the region.

Oridian is one of the top 10 international advertising
networks worldwide with reach that exceeds 140 million unique users per month
- more than 80 million in the EU alone. Oridian bridges between advertisers
and publishers around the world, bringing international dot.co advertisers to
dot.com publishers, and quality global media to advertisers overall. Oridian
represents many world famous publishers. Facebook Application Page, Bebo,
FTV.com and WAYN (Where Are You Now) amongst them.

G life, headed by Johan Kinnander, the former president of
Google.se, is part of Scandinavia's hottest online lifestyle magazine and
social network. G life (subsidiary) ad sales organization Livsstilsnatverket
operates an online ad sales network, working with lifestyle sites such as
Glife.se, Nightlife.se, Nattstad.se, Hanky.se, Blondinbella.se and Fatale.se,
as well as websites such as Hockeyligan.se, Tjuvlyssnat.se, Jesper.nu,
Lycknis.se, and Miloop.se.

Johan Kinnander, CEO of G life AB said today, "G life's ad network
Livsstilsnatverket is a major player in the local market and agreement with
Oridian enables our advertisers to go farther afield, reaching readers both
inside and outside Scandinavia with targeted local advertising to better
serve their needs. For its part, Oridian's advertisers gain access to the
Livsstilsnatverket network's 1.8 million unique users per month, mostly young
men and women aged 15-29 with disposable income, and a taste for luxe living
and having fun."

Jacob Nizri, CEO of Oridian, added, "Our strategic partnership with G
Life will serve 2 market needs: firstly our market reach in Sweden, already
an impressive 23% or 1.25 million unique users per month, is due to double -
a boon to any advertiser wishing to reach this very affluent market, and
secondly we will enable G life's publishers to carry ads that are relevant
for readers outside Scandinavia by using Oridian global sales network. It's a
'win-win' deal for the online advertising world".

About Oridian

Oridian - Online Media Solutions, is the leading privately owned global
online advertising company that lifts both advertisers and publishers to new
heights. With over 9 billion monthly impressions, a massive worldwide
inventory and access to tens of millions of users on various continents,
Oridian enables advertisers to implement highly effective network-wide
branding as well as direct response campaigns, and allows publishers to
monetize traffic from all over the world. The Top-10 network with access to
over 180 million monthly users worldwide, of which 40 million are in North
America and 87 million are in Europe, Oridian maintains international
headquarters and a development center in Israel, sales offices in North
America, Latin America, Argentina, France, Germany and the UK, and
representatives in Australia, Belgium, Italy, Scandinavia and The
Netherlands. Oridian is a part of the Ybrant group, parent company of some of
the fastest growing digital marketing companies. For more information:
http://www.oridian.com

About G life

Online media group G life AB, owns and operates some of
Sweden's hottest online lifestyle magazines and social networks, developing
community platforms and running lifestyle communities. G life, through
subsidiary Livsstilsnatverket, operates an online ad sales network, working
with lifestyle sites such as Glife.se, Nightlife.se, Nattstad.se, Hanky.se,
Blondinbella.se and Fatale.se, as well as club sites such as Hockeyligan.se,
Tjuvlyssnat.se, Jesper.nu, Lycknis.se, and Miloop.se. For more information:
http://www.glife.se and http://www.livsstilsnatverket.se

Press Contact - Oridian      Press Contact - G life
    Inga Balter                  Johan Kinnander
                                 Mobile: +46-707-872000
    ingab@oridian.com            johan@glife.se