LAS VEGAS, Nevada, April 2 /PRNewswire/ --     Ideaworks3D, a leading developer of native mobile technology and
applications, today announced that its Airplay(TM) native execution
environment has been optimised for Texas Instruments' OMAP-Vox(TM)
single-chip multimedia platform, and declared conformant with Khronos
OpenKODE(TM) 1.0.

Airplay brings true native application performance without the overheads
of a Virtual Machine, enabling stunning graphics and multimedia even on
mid-range platforms. When combined with the OMAP-Vox solution, handset
manufacturers and operators can reap the benefits of a rich multimedia user
experience from cost-efficient hardware.

Airplay fully supports OpenKODE 1.0, and has been declared conformant on
far more platforms than any other provider. OpenKODE is a royalty-free, open
standard from the Khronos(TM) Group that combines a set of native APIs to
increase source portability for rich media and graphics applications.
OpenKODE reduces mobile platform fragmentation by providing a cross-platform
API for accessing operating system resources, and a media architecture for
portable access to advanced mixed graphics acceleration.

"The combination of TI's OMAP-Vox solution and Airplay is a significant
advance in bringing high-performance content to mass-market handsets," said
Tim Closs, CTO of Ideaworks3D. "For too long, cumbersome software stacks have
hidden users from the true power of the underlying hardware, but now TI's
flexible platform combined with Airplay will raise the bar in the
mass-market."

"OMAP-Vox is an affordable mid-range platform that when combined with a
native execution environment, delivers a compelling multimedia experience
that developers can leverage across multiple market segments," said Markus
Tremmel, worldwide wireless ecosystem manager, TI. "OEMs choosing the
OMAP-Vox solution can now utilise Airplay, running across multiple operating
systems, to bring exciting multimedia applications to their handsets."

Texas Instruments is demonstrating the advanced multimedia power of
Airplay together with the OMAP-Vox platform at CTIA, April 1 - 3 in the Las
Vegas Convention Center, booth 1048.

Ideaworks3D is a member of TI's OMAP(TM) Developer Network, a group of
leading software developers porting advanced applications to TI's high
performance, power-efficient OMAP processors. Handset manufacturers adopting
OMAP devices enjoy the rapid deployment of compelling wireless applications -
including streaming audio and video, multimedia messaging, gaming, security,
speech recognition, location based services and mobile commerce - across all
leading operating systems. Systems level integration services are also
provided worldwide by independent OMAP Technology Centers. The OMAP platform
has been selected by leading manufacturers, such as Motorola, Nokia, Palm,
NEC, Fujitsu, LG Electronics, Hewlett-Packard, HTC, Samsung and many more,
for their 2.5 and 3G wireless devices. For more information, please visit
http://www.ti.com/omap

About Airplay

Designed to speed deployment across multiple software environments and
hardware architectures, Airplay System is a cross-platform portability 
technology and run-time execution environment that delivers binary compatible 
game code across ARM-based mobile devices. The resulting application can be 
deployed over-the-air to multiple operating systems and run-time environments 
without further porting or any requirement for additional graphics rendering 
engines on the mobile device.

About Ideaworks3D

Ideaworks3D is a privately held technology and game development company
headquartered in London. Founded in 1998 with a strong Oxford and Cambridge
computer science and electronic engineering pedigree, the company has an
unparalleled track record of creative innovation and technical leadership in
the field of high performance mobile gaming. Ideaworks3D's Airplay(TM)
platform is the result of over 7 years of research and development into
high-performance native multimedia applications on mobile devices, and has
powered ground-breaking and award-winning titles such as Konami's "Metal Gear
Solid Mobile", which won "Best Game" and "Operators' Choice" accolades at
IMGA 2008. Ideaworks3D's Studio is also the recipient of multiple industry
accolades including two BAFTA Games Awards for best handheld and mobile
games. More information can be found at:

http://www.ideaworks3d.com

OMAP and OMAP-Vox are trademarks of Texas Instruments. Khronos and
OpenKODE are trademarks of the Khronos Group Inc. Other product or service
names mentioned herein are the trademarks of their respective owners.

Contacts:
    
    Ideaworks3D Ltd.
    +44(0)20-7762-3333
    press@ideaworks3d.com.