LONDON, April 2 /PRNewswire/ --

- New Email Marketing Company Delivers Return on Investment for

Clients Through Effectively Targeted Solutions and Accessible Pricing

Email marketing is widely regarded as the provision of spam
mail to an extensive, largely disinterested database. However, Mailvivo is
seeking to introduce professional standards to the industry with a more
focused approach to e-marketing. Mailvivo is encouraging organisations to
provide targeted information to their customers, based on identifiable
spending habits. This approach maximises the effectiveness of email
promotions and newsletters, with clients experiencing significant returns on
investment.

"Email marketing should not be synonymous with unwanted junk
mail" says Mark Gooding, Managing Director of Mailvivo. "We only work with
companies who have targeted, permission based mailing lists. Mailvivo allows
them to target customers intelligently based on previous purchasing
behaviour, so they are only ever delivered relevant information."

Mailvivo's flexible pricing structure also makes email
marketing accessible to businesses of all sizes. The company offers a no
contract pricing model which allows clients to invest only when necessary.
Mailvivo's services are charged on a flat fee based on the number of names in
a company's database rather than by number of e-mails sent, making pricing
transparent and costs predictable.

In addition to their scalable pricing structure, Mailvivo also
offer a full accountability for their solutions. Mailvivo allows clients to
track how many customers have received and opened their emails. The system
can also measure sales conversion rates to show how successful particular
campaigns have been. Recent activity on the Catwalk to Closet campaign has
demonstrated solid conversion rates generating a monthly ROI of 7,211% with
an average total order value of almost GBP170. This transparency as to
results is appealing for small businesses and charitable organisations which
need to be certain that they are investing wisely, especially in today's
economic climate.

Mailvivo's is already delivering impactful campaigns for
clients. "The service allows us to interact more effectively with our
customers, be it through monthly newsletters or regular special offer
emails," said Dee-Anna Chorley, Marketing Manager at Catwalk to Closet.
"Mailvivo created a branded template which we now use as the basis for all of
our e-marketing activity. This is easy to adjust, even for those of us
without a technical background. We have seen a significant rise in hits on
the website and, more importantly, in sales."

For further information please contact:
    mailvivo@infernopr.com
    +44-20-8735-9735