GENEVA, April 3 /PRNewswire/ --

-- The 4th edition confirms the strong consumer interest in luxury watch
       products.

    -- Interest in counterfeit products falls 27%.

    -- The Internet plays a key role in luxury watch pre-purchasing
       activities.

This annual market study, prepared by IC-Agency, focuses on the 5 top
luxury watch export markets. It deciphers queries entered into search engines
throughout the Internet from millions of prospects for 12 luxury watch
brands.

The following are the main trends highlighted in the 2008 report.

In Europe (France, Germany, Italy, United Kingdom)

-- The European market is maturing, as France and Germany catch up to the
       United Kingdom.

    -- For Omega, its share of searches coming from the United Kingdom fell
       sharply (-20%), due in part to Italy's strong growth (+15%).

    -- Most searched model: For the first time, Omega's Seamaster surpasses
       Rolex's Daytona and Datejust.

    -- Rolex however, has 8 models in the top 20, while Omega has only 3.

    -- Ebel soars in Germany (+17%): For this Movado group brand, over 3 in 5
       searches come from this country.

    -- Longines compensates its decrease in Italy (-14%) by increases in
       France (+8%) and Germany (+6%).

In the United States

-- Omega gains a 5% share, while Rolex and Tag Heuer shed 4% and 3%,
       respectively.

    -- Rolex remains the uncontested leader in the "Men's /Sport" category,
       taking almost 1 out of every 2 searches.

Counterfeits

For the first time in 4 years, search volume for counterfeit products has
decreased (-27%). This phenomenon is even more striking in the United States,
registering a decrease of 52%. In Europe, only Italy registers an increase
(+20%).

"Demand for counterfeit products evolves as markets mature on the
Internet. As Internet penetration rises, so does the share of searches
relating to pre-purchasing activities for authentic products," explains
Flavio Quaranta, Associate Partner at IC-Agency.

80% of searches for counterfeit products are aimed at finding a fake
Rolex. Still, this number has somewhat receded over the past year.

"For brands, the real challenge is to understand the behavior of
consumers who are now more connected than ever -- not only through computers,
but also through mobile devices such as the iPhone. Bringing clients to an
official site is no longer enough. A comforting user experience must be
created to entice purchases from over informed consumers," indicates David
Sadigh, Associate Partner at IC-Agency.

The entire market study can be ordered at www.worldwatchreport.com, or
from IC-Agency.

About the WorldWatchReport

Published in partnership with Europa Star (www.europastar.com), this
IC-Agency authored study analyzes the demand for 12 luxury watch brands:
Breitling, Bulgari, Cartier, Chopard, Ebel, Girard-Perregaux,
Jaeger-LeCoultre, Longines, Omega, Patek Philippe, Rolex, and Tag Heuer.

About IC-Agency

IC-Agency is an online marketing consulting firm based in Europe and
North America. Since 2000, we have developed a unique know-how that allows us
to assist companies wishing to take advantage of the Internet medium.

Among IC-Agency's luxury goods clients are brands from groups such as
Richemont, LVMH, PPR and Swatch, in addition to numerous independent brands.

IC-Agency also accompanied the launch and promotion of the first
e-commerce site for a Swiss watch brand, BEDAT & Co., whose virtual boutique
can be accessed here http://eboutique.bedat.com/.

Contact:

Europe
    David Sadigh, Associate Partner
    Tel: +41-79-615-30-30
    E-mail: dsadigh@ic-agency.com

    North America
    Flavio Quaranta, Associate Partner
    Tel: +1-506-546-8097
    E-mail: fquaranta@ic-agency.com

    Web site: http://www.ic-agency.com
              http://www.worldwatchreport.com
              http://eboutique.bedat.com
              http://www.europastar.com