LONDON, April 3 /PRNewswire/ --

- The Launch of Free Online Advertising Services by Life Directory 
Provides a Fair Alternative in the High-Cost, Monopolized World of Online 
Directories. The Website Offers UK Businesses the Opportunity to Reach 
Their Target Market, and it's All Completely Free

- With Photo

Life Directory, a UK-based business directory with more than
2.1 million companies in its database, has launched its online website
facilities nationwide.

Life Directory was created and founded by Joseph Murray who
recognized the need for a more efficient and personalized approach to online
search engines.

Joseph says: "Life Directory's mission is to place the
consumer at the centre, offering choice, control and community in a
sophisticated environment. All of the services we have created exist to
empower the consumer with information."

The totally free options that are available to any UK business
include:

- Web link - Links directly from our site to the business'
website.

- Chalkboard/Pricing List - Displays a restaurant's menu or a
business' price list.

- Multiple category placements - Displays the business listing in
more than one category (i.e. a bed and breakfast can be found in
"Accommodations" and "Restaurants").

- Unique selling points - Highlights, in bulleted form, the key
features of a business. 16 to choose from.

- "Preferencing" - An intuitive system of filtering that directs
consumers to exactly the product, service or business they are looking
for. The site describes in detail how this can be achieved.

These services are all a part of an easy-to-use fully
self-administered system. Businesses have the option of changing their
details as much or little as desired.

The site uses the latest in technology and coding. Murray
adds: "Life Directory was created so that sourcing information online could
be done on an aesthetically pleasing platform that is quick and easy to
navigate through. Only the highest level of C# coding available was used."
Although the user has the option of keyword searches, the site was designed
to browse with the click of a mouse. In the same way, the interface was
designed to incorporate touch screen technology, enabling other exciting
forms of media in the future.

Not only does Life Directory equip the consumer with a
comprehensive overview of UK businesses, it is also a fun place to shop. The
search engine demonstrates a refined and interactive platform for consumers
with an original concept called the online shopping mall. The mall is located
in every directory area and enables users to shop various types of stores
through one convenient button. The stores range from high street outlets to
designer boutiques. A user can purchase goods such as mobile phones or
groceries, they can order life insurance, buy the latest in music and
technology or plan a vacation. There are currently over 300 stores online,
which gives the consumer a choice that far exceeds the offerings of a
traditional shopping mall.

Life Directory is set to introduce a number of new interactive
products in Spring 2008.

For more information on Life Directory, please visit:
http://www.lifedirectory.co.uk

About Life Directory:

Life Directory is a UK-based online business directory servicing UK
businesses with exceptional advertising solutions and providing consumers
with a rich source of quality information. The website has a nationwide reach
with a strong focus on local interests and community at the centre.

Note to Editors:

A picture accompanying this release is available through the 
PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net 
or viewed at http://www.mediapoint.press.net or 
http://www.prnewswire.co.uk.

To contact a public relations representative:

Lesley Bernardi
    PR & Brand Development
    Life Directory
    +44(0)7786-438889