NTT Com to Pilot Test Mobile Fragrance Communication Service


TOKYO, April 7 /PRNewswire/ --

NTT Communications (NTT Com) announced today that it will conduct a pilot
test of its new Mobile Fragrance Communication (Kaori Tsushin Mobile)
service, a mobile version of an existing service for enjoying downloaded
audiovisual content together with specific fragrances that are emitted by a
dedicated device. The pilot test will run from April 10 to 20.

First launched for home use in 2005, Fragrance Communication is now used
by companies and individuals to enhance indoor environments with pleasing
fragrances. The new mobile version offers the convenience of using mobile
communication to download Fragrance Playlists, or files of recipes for
specific fragrances together with visual (GIF animation) and audio (MIDI)
content.

The Fragrance Playlists are downloaded from the "i-mode" mobile website
of sister company NTT DoCoMo. Using the phone's infrared port, the fragrance
data is transferred to a device that has been loaded with a cartridge of
essences, or base fragrances. The device, a smaller, lighter and more stylish
version of the previous model, then mixes the specific fragrances and emits
them as the user enjoys the A/V content played back on their phone.

The Fragrance Playlists also can be edited as well as shared with others
who subscribe to the service.

Also to be tested is a device controller, called the Service Gateway,
which controls the operation of devices in the Mobile Fragrance Communication
system. The gateway connects with the Internet, so instructions can be sent
remotely from a mobile phone. For example, commands could be sent to the
gateway to instruct the fragrance device to begin operating just before the
user arrives home.

In the pilot test, a total of 20 male and female monitors will each
receive a free Mobile Fragrance Communication kit containing a mobile phone
and fragrance device. Five of the monitors will also be given Service Gateway
modules. After using the service for ten days, the monitors will complete
questionnaires and take part in a group interview. NTT Com will use the
information to learn about the monitors' preferences for when, where and how
to use the service, as well as their opinions of the fragrance device's
design and usability.

NTT Com also announced today that it will begin accepting applications
from companies in Japan that wish to develop content and applications for the
forthcoming commercial version of the Mobile Fragrance Communication service,
including:

- Ringtones, music or horoscopes combined with fragrances.
    - Applications for housing, automotive, consumer electronics or 
      videogame markets.



Interested companies can learn more by visiting the Fragrance
Communication website (Japanese only) at http://aroma.blog.ocn.ne.jp.

About NTT Communications

NTT Communications Corporation (NTT Com) provides information and
communications technology (ICT) solutions worldwide with dedicated
professionals stationed in 21 countries. Renowned as an IPv6 technology
pioneer and managed service expert, NTT Com offers diverse high-quality IP,
Web-based, and managed network solutions combining network management,
security, ubiquitous, Web portals/engines, and global services. Its
world-class Tier 1 Internet backbone and secure closed networks with over
98,000 MPLS ports, combined with the networks of partner companies around the
world, connect more than 200 countries. The company earned non-consolidated
revenues exceeding one trillion yen (about 10 billion USD) in fiscal 2006
ended March 31, 2007. NTT Com started as a long-distance phone company in
1999 after the reorganization of the NTT Group, and is the wholly-owned
subsidiary of NTT, one of the world's largest telecommunications companies.
NTT is listed in Japan, London and New York stock exchanges. Please visit
www.ntt.com.

Contact:
    Public Relations Office
    Yasuko Oka or Tei Gordon
    NTT Communications
    Tel. +81-3-6700-4010
    e-mail: hodo-cp@ntt.com

    Web site:  http://ntt.com
               http://aroma.blog.ocn.ne.jp



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