CANNES, France, April 7 /PRNewswire/ --

- Media Companies Gain Access to Vast Audiences While Maintaining Control
of Content and Advertising

Brightcove today announced distribution partnerships with Bebo, Meebo,
RockYou, Slide and Veoh, giving media companies new opportunities to expand
the reach of their online video, while maintaining control over their content
and advertising inventory. Now media companies using the Brightcove Internet
TV platform can program and syndicate advertising-supported content into
social networks, social media applications, and a leading online video
destination.

"Our distribution partners represent the fastest-growing segments of the
social Web and hold enormous potential for our media customers to grow online
audiences and scale their advertising inventory," said Jeremy Allaire,
chairman and chief executive officer, Brightcove. "To date, taking advantage
of viral promotion and distribution through online communities has been
tricky business for media companies who want to maintain control over the
brand experience and advertising sales. Using our Internet TV platform to
manage and monetize this distribution answers these dual requirements of
reach and control."

Brightcove customers publish some of the most highly sought-after news
and entertainment video on the Web. The distribution partnerships announced
today will make an exciting array of high-quality, premium video content
available to be viewed on Bebo channels, shared through viral widgets from
RockYou and Slide on Facebook and MySpace, included in instant messaging
activities on Meebo, and viewed in full-screen at Veoh's Internet Television
portal.

Top media companies are already planning to tap into these new
distribution partnerships:

"Social networks and video portals are becoming the first stop for people
who want to talk about art, music, culture, and news," says Eddy Moretti,
co-founder and executive producer, VBS.tv. "We're excited Brightcove is
providing an easy and effective way for us to leverage all our original video
content across these communities to create and drive conversations."

"People think about weather constantly as they plan their day so we
strive to make our content available on as many platforms as possible -
extending our brand to social networks is a logical step for our brand," said
Cameron Clayton, vice president of business development for The Weather
Channel Interactive. "Brightcove enables us to easily extend distribution and
our advertising reach into new audiences."

The distribution partners announced today reach a combined audience of
more than 300 million monthly viewers.

- Bebo - Bebo is a leading social media network with over 40 million
members worldwide. "Through Bebo's Open Media platform, Brightcove's media
customers are gaining access to a highly-engaged community of users - many of
whom fall into the 16-24 year old age range," said Evan Cohen, Bebo vice
president, strategy and operations. "The partnership will further expand the
range of professional media owners using Open Media to create valuable new
advertising inventory while allowing them to maintain control of their brand,
their content and their revenues. We are the first social network to adopt
this breakthrough business model."

- Meebo - Meebo is the Web's live interaction platform. Founded in
September 2005, over 30 million people use Meebo monthly, either at
Meebo.com, or through Meebo Rooms on partner sites. "Mashing up Brightcove
content with a Meebo Room is a great combination for those seeking increased
engagement for their sites," said Seth Sternberg, chief executive officer of
Meebo. "Just ask Britney Spears - she recently launched her latest video
using a Brightcove player side-by-side with a Meebo Room. The result: over
forty thousand unique viewers and chatters for the online premiere."

- RockYou - RockYou is the leading innovator, creator and distributor of
widgets and applications on the social web. The company offers customized
branding and advertising opportunities on Facebook and can deploy
applications across any social network, including MySpace, Bebo and
Friendster. "Collaborating with Brightcove empowers us offer our users
compelling content when and how they want it," said Lance Tokuda, chief
executive officer and co-founder of RockYou. "Online video is one of the
hottest forms of digital media and it should be easily accessible no matter
where you are on the web."

- Slide - Slide is the largest social media network in the world,
reaching more than 200 million unique global viewers each month across all
the major social networks including Facebook, MySpace, Bebo, Hi-5 and Tagged.
"Slide is always looking to engage our users with the best content on the
internet," said Keith Rabois, vice president of strategy and business
development at Slide. "Working with Brightcove enables us to offer some of
the most sought after videos to the millions of users that touch our products
daily."

- Veoh - Veoh is a leading Internet TV service with more than 23 million
unique monthly viewers who watch over 30 million hours of content every
month. "Veoh's viewers are among the most engaged and entertainment-hungry
consumers on the Web, so partnering with a leading branded video platform
like Brightcove is a natural fit for us," said Steve Mitgang, chief executive
officer of Veoh Networks. "By introducing Veoh's millions of viewers to
compelling content from Brightcove's publishers, both companies are creating
an even richer experience for Internet Television users and even more
opportunities for brands to connect with their target audiences."

Brightcove plans to expand its distribution partners this year, creating
additional opportunities for media companies to continue to extend the reach
of their online video content and monetize additional advertising inventory.

About Brightcove

Brightcove is the leading Internet TV platform used by media publishers
worldwide to program, distribute and monetize video on the Web. The
award-winning platform has empowered organizations of all sizes to launch and
grow Internet video initiatives with unparalleled choice and control.
Brightcove is dedicated to harnessing the inherent power of the open Internet
to transform the distribution and consumption of media. For more information,
visit http://www.brightcove.com.

Contact
    Sheena Riviera
    AxiCom (for Brightcove)
    +44-208-392-4064
    Sheena.riviera@axicom.com