OpenEMM eMail Marketing Software now Available as 'eMM-Xpress' Complete Package - Includes Hardware, Database, Administration and Data Traffic


MUNICH, Germany, April 8 /PRNewswire/ --     OpenEMM, the first and only open source email marketing software, can 
now also be operated without local installation. All those who send 
newsletters, but do not wish to install and administer OpenEMM, can now 
effectively outsource this by utilizing the eMM-Xpress complete package. The 
eMM-Xpress offering comprises hardware, software, database, administration, 
and data traffic in a single package.

Since eMM-Xpress is designed and implemented as software-on-demand, 
anyone wishing to send newsletters no longer needs to provide their own IT 
resources in order to do so professionally. The OpenEMM email marketing 
software is installed in its entirety on a hosted server and administered 
there. The effort involved in setting up and maintaining hardware, software 
and the database is thus completely eliminated. The user operates the 
software via a web browser, controlling the composition of newsletters and 
their transmission.

To simplify the first steps with eMM-Xpress for the user, a
range of standard content has been provided. This gives access to
prefabricated layout templates that can be filled out without requiring any
HTML knowledge. Also included are standard forms for subscribing and
unsubscribing on the user's own website. The user interface can be displayed
in English, German, French, Spanish and Portuguese. The newsletters
themselves can be created in any language (including, for example, Chinese
and Russian) since UTF-8 character encoding is supported. With the optional
eMM-Xpress flat-rate package, companies even have the possibility of sending
an unlimited number of newsletters to recipients.

The eMM-Xpress package was successfully introduced onto the
German market just over a year ago, and is now also available for the
English-speaking market. The monthly fee for the complete package is USD 249
(EUR 149).

For those interested in learning more, http://www.emm-xpress.com gives an 
overview of eMM-Xpress, including access to an informative demo account.

The provider of eMM-Xpress is e-Xpress-mailer GmbH, a
subsidiary of AGNITAS AG. AGNITAS released OpenEMM as open source in 2006.
OpenEMM, which forms the software basis of eMM-Xpress, is currently
registering around 4,500 downloads a month from across the globe. This places
OpenEMM among the Top 50 of over 1,800 enterprise software projects listed on
the open source portal Sourceforge.net.

For further information, visit http://www.emm-xpress.com.

About AGNITAS AG

AGNITAS AG offers e-marketing solutions for direct and dialog marketing
in the form of services, software and consultation.

Successful email marketing campaigns can be developed, implemented and
evaluated with the AGNITAS E-Marketing Manager email marketing platform.
E-Marketing Manager services can be used as full service, ASP or license
solutions.

The AGNITAS AG product portfolio was supplemented by the free OpenEMM
email marketing software in mid-2006. OpenEMM was derived from E-Marketing
Manager and further developed with the aid of the open source community.

AGNITAS, founded in 1999, counts among its customers such well-known
companies as IBM, Intel, Mercedes-Benz, Siemens and Tomorrow Focus.

Press contact:
    
    AGNITAS AG,
    Stefan Rusche,
    Werner-Eckert-Str. 6,
    81829 Munich,
    Germany,
    Tel: +49(0)89-55-29-08-58,
    Fax: +49(0)89-55-29-08-69,
    Email: marketing@agnitas.de.
    
    Web: http://www.agnitas.com



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