LONDON and NEW YORK, April 8 /PRNewswire/ --

- Arranges Financing of US$2 Million to Fund Acquisition

- Move2Mobile Acquisition Finalized

MobiVentures Inc. (OTC Bulletin Board: MBLV), an international provider
of high quality mobile applications, content and services today announced
that it has entered into a definitive agreement to acquire Purepromoter
Limited ("Pure"), a U.K.-based global provider of e-mail and SMS marketing 
solutions in 40 countries, for US$7.8 million. The acquisition is expected to 
close by the end of April.

Pure, founded in 2002, provides powerful, low cost e-mail, multimedia
messaging (MMS) and text messaging (SMS) marketing campaigns to businesses
and agencies, including clients such as Emap, The FT, Economist Conferences,
Littlewoods, ultimatepoker.com and innocent drinks. Through its agency
channel, Pure works with companies including Halifax, Barclaycard, Levis
Europe, Pepsi, O2, Red Bull and Starbucks. The company had revenues of US$2.8
million for the fiscal year ended March 31, 2007, which is expected to exceed
US$4.1 million for the year ended March 31, 2008, a year-over-year increase
of approximately 50%. These revenues are up from US$1.1 million in fiscal
2006 and US$430,000 in fiscal 2005. The operating income at fiscal year-end
2007 was US$670,000 and is expected to exceed US$1.1 million for the year
ended March 31, 2008.

In connection with the acquisition of Pure, MobiVentures has arranged
US$2 million in financing from Trafalgar Capital Specialized Investment Fund
in the form of convertible debentures to fund the acquisition.

Nigel Nicholas, chief executive officer of MobiVentures, commented, "Pure
has done a great job of penetrating the global market with a variety of
electronic marketing solutions, and its growing customer base, which now
totals approximately 700 businesses of all sizes, is evidence of the quality
service it provides. The number of mobile subscribers is growing
significantly around the world through innovation in the creation and
delivery of content on mobile devices. Pure takes the process one step
further in email messaging by measuring results, an extremely valuable
program component for clients who need to assess the effectiveness of dollars
spent on their marketing campaigns."

Mr. Nicholas continued, "The acquisition of Pure has a number of
important advantages, including its recurring revenue stream, augmentation of
our distribution capabilities, a talented and experienced staff and
significant cross-selling opportunities of turnkey marketing solutions.
MobiVentures plans to leverage Pure's customer base to sell and market our
mobile applications, while Pure will benefit by offering its existing and new
customers a broader suite of services available through our earlier
acquisition of Move2Mobile. Our goal is to accelerate our profitability
through our expanded distribution, product and service offerings. We expect
the combined companies to continue to generate positive cash flow by
achieving strong operating leverage in the combined businesses."

Stuart Hobbs, Managing Director for Pure, stated, "MobiVentures has been
very successful in creating industry leading mobile marketing applications
and multi-media content as well as establishing relationships with over 150
worldwide distributors. A large portion of our current sales are derived from
email messaging campaigns, providing us an ideal customer base to leverage
MobiVentures' expansive suite of mobile marketing applications. Although
mobile marketing campaigns are still in the early growth phase, the leaders
of tomorrow will be those that recognize this opportunity and capitalize on
it. By combining forces with MobiVentures, and gaining access to their
expansive distribution channels, MobiVentures is very well positioned to
become one of those pioneer companies."

Mr. Nicholas concluded, "We had previously announced the signing of a
definitive agreement to acquire Move2Mobile, the UK's foremost wireless
business incubator and accelerator, and we are pleased to report that we have
completed the transaction. Our goal now is to rapidly and seamlessly complete
the integration of Pure and benefit from the immediate synergies of our
combined companies. We look forward to aggressively pursuing similarly
accretive and complementary acquisitions over the next 12-18 months."

Further terms of the Pure acquisition, additional information regarding
Move2Mobile and the terms of the debentures are outlined in the Form 8-K
filed on April 4, 2008.

About MobiVentures

MobiVentures Inc. is an established provider of leading edge multi-media
mobile content and services, with clients across the UK, Europe, Asia and
North America. MobiVentures acquires and consolidates growing companies that
operate within the mobile content and service industry. Through the combined
scale and resources, MobiVentures seeks to accelerate growth and time to
market for its portfolio companies and their respective products, which stand
to immediately benefit from the company's broad content array, international
distribution channels and strategic alliances.

About Purepromoter Limited

Pure offers a complete and flexible software solution to add power to
email marketing and SMS advertising: PureResponse. Pure helps its clients
develop the most effective way to display their email marketing message, and
ensures its clients get the highest send rates and lowest number of opt-outs.
Additional information about the company is available at: www.pure360.com.

About Move2Mobile

Move2Mobile is the UK's foremost wireless business incubator and
accelerator. Established in mid-2002, Move2Mobile provides services to a
range of businesses from start-up entrepreneurs through to established
companies wishing to accelerate and grow their business. Move2Mobile's
primary focus is helping businesses by providing management, financial,
commercial and other support to selected start-up and early stage ventures in
wireless and mobile related industries. Move2Mobile is well positioned to
capitalise on its niche position as UK's foremost accelerator for early stage
wireless and mobile related companies.

Statements about MobiVentures' future expectations and all other
statements in this press release other than historical facts are
"forward-looking statements" within the meaning of section 27A of the
Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934,
and as the term is defined in the Private Litigation Reform Act of 1995.
MobiVentures' actual results could differ materially from expected results.
MobiVentures undertakes no obligation to update forward-looking statements to
reflect subsequently occurring events or circumstances. The forecasted
revenues and other financial information for Pure Promoter for its fiscal
year ended March 31, 2008 are projections based on guidance provided by
management of Pure Promoter. These projections are forward looking statements
that are subject to contingencies associated with the business of Pure
Promotor. There is no assurance that these projections will be achieved.
Accordingly, investors should not place undue reliance on these forward
looking statements.

Web site: http://www.mobiventures.com
              http://www.pure360.com