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Orange Israel Launches NewACT's Mobile Data Synchronization and Collaboration Service
YOKNEAM, Israel, April 9 /PRNewswire/ -- NewACT (http://www.newact.com) announced today that Partner
Communications Company Ltd, operating the orange(TM) network
in Israel, has launched NewACT's mSync-based suite of services. The
application suite was branded 'orange forever' by Partner Communications.
'orange forever' allows Partner's subscribers to synchronize their
contacts (SIM and PIM), calendar, pictures, videos and messages between their
mobile handset and the orange web site. On the orange portal subscribers are
able to edit, manage and archive their data as well as share it with other
users. The data is also always available for restoring in case of a handset
upgrade, loss or damage.
"With mobile phones becoming major content creation tools and with the
increased amount and importance of mobile data stored on mobile phones, we
believe 'orange forever' answers a real need for our customers," said Ofir
Yaffe, Head of Product Marketing at orange Israel. "Serving as many mobile
phones as possible and reducing the time and effort required to introduce new
devices are key for our success. NewACT's mobile client technology
practically eliminates this effort, significantly contributing to service
take up and success. NewACT's synchronization technology enables simplified
and intuitive user experience as well as true synchronization between
multiple devices on the network."
"Our mSync suite provides the most complete end-to-end synchronization,
storage and collaboration solution for mobile operators and service
providers. Combined with our unique client technology which makes this
service available on virtually any mobile device, we believe this service is
geared for immediate success." said Rafi Ton, CEO of NewACT. "The flexibility
and openness of the mSync platform allows for fast implementation of
additional value added services that can share the content from the mobile
while enabling further differentiation and revenue for our customers."
About Partner Communications
Partner Communications Company Ltd. ("Partner") is a leading Israeli
mobile communications operator providing GSM / GPRS / UMTS / HSDPA services
and wire free applications under the orange(TM) brand. The Company provides
quality service and a range of features to 2.860 million subscribers in
Israel (as of December 31, 2007). Partner's ADSs are quoted on the NASDAQ
Global Select Market(TM) and the London Stock Exchange. Its shares are also
traded on the Tel Aviv Stock Exchange (NASDAQ and TASE: PTNR; LSE: PCCD).
About NewACT
NewACT Inc. is a leader in Device Independent Mobile Data Synchronization
and Collaboration solutions. By using NewACT's mSync services, mobile
subscribers have unprecedented freedom and flexibility to synchronize,
centrally store and manipulate any data that has accumulated on their mobile
handsets such as address book, calendar, photos and messages.
For further information please contact:
Zur Yahalom
NewACT
+972-73-710-8440
press@newact.com






