LONDON, April 10 /PRNewswire/ --

- AnswerOil Successfully Keeps Shoppers on Retail Websites Leading to
Increased Sales and Enhanced Customer Satisfaction

PrismaStar(TM) Software has revolutionised the online and in-store kiosk
shopping experience with its pioneering and award-winning(i) product search
tool, AnswerOil(R). Focussing on what and why consumers buy, and tailored to
an individual's specific requirements, AnswerOil intends to be to real-time
online shopping as Google is to search engines, producing precise, relevant
results every time.

Designed to help shoppers make better, faster decisions, AnswerOil is a
truly ground-breaking innovation, distinctive from any other product search
tool, because it uses a unique consumer-profiling technology resulting in
highly accurate results. For more than three years, PrismaStar conducted a
comprehensive research programme investigating exactly how people made buying
decisions. Using the data, AnswerOil was developed as a system capable of
bringing customers to a level of comfort where they would be confident to
move ahead with a purchase more quickly and more reliably than with any other
existing search technology.

Explaining the reasons leading to the development of the product
selector, Josh Tabin, founder of PrismaStar, said: "Typically, I found
searching for products online frustrating and time-consuming, culminating in
too many results, irrelevant results or worse still, no results at all. And,
I was not alone - this was a universal problem. AnswerOil has turned that
process around making what was an intolerable and cumbersome experience into
a pleasurable and productive one."

AnswerOil's first implementation was for the WLW hotel selector website
(http://www.hotelselector.cz). "We saw a significant increase in click
through rates and sales when we introduced our online hotel selector designed
by PrismaStar," said WLW Country Manager Iztok Toplak. "AnswerOil was able to
keep our customers on the website and streamline the entire search and
selection process, meaning they were able to retrieve what they wanted in
seconds."

PrismaStar will be making its debut appearance at the forthcoming
Internet World 2008 exhibition (April 29 - May) when it will showcase
AnswerOil, and Josh Tabin will present a seminar entitled 'Product Search on
Trial: Guiding Consumers to the Right Products' on Wednesday, April 30 when
he will demonstrate how people make decisions via successful "needs-choice
iteration" and reveal innovative methods to guide consumers to the right
products.

(i) WLW entered PrismaStar into the Internet Effectiveness Awards
competition organised by Czech business publication Economia Online where
they won first place in the Product Search Category.

PrismaStar

With offices located in Chicago, US, Cambridge, UK and Podebrady, CZ,
PrismaStar is a multi-cultural collective of inspired 'techthusiasts'
(technology enthusiasts) building products devised to help consumers make
better, faster decisions. The company was founded in January 2005 in Prague
by Joshua Z. Tabin, former CEO of the Tabin Technology Corporation.

Visit PrismaStar and its products on http://www.prismastar.com

For press information contact,
    Alyson Hudson at Hudson Communications on
    +44(0)1304-360182, mobile +44(0)795-875-7348, 
    email alyson@hudsoncommunications.co.uk