CHICAGO, April 15 /PRNewswire/ --

- Company's TrueLeads(TM) Service Helps Marketers Acquire Explicit
Permission to Begin Relationship With Interested Consumers

Q Interactive (http://www.qinteractive.com), a leading U.S.-based online
marketing services provider, today announced the expansion of its
TrueLeads(TM) online lead generation service into the U.K. market. The
service allows marketers to acquire detailed contact information and explicit
permission to contact interested consumers across publisher sites in Q
Interactive's advertising network, The Q Network, for the purpose of driving
sales, branding and CRM initiatives. The Q Network is the Internet's largest
lead generation-focused advertising network. As part of the move, Q
Interactive has engaged a London-based staff.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060103/CGTU009LOGO )

Q Interactive's entry into the U.K. market is intended to help any
marketer seeking to acquire permission from U.K. online consumers to contact
them with information on their products or services. Companies utilizing the
TrueLeads service span a wide variety of industries, including retail,
consumer packaged goods manufacturers, travel, financial service providers
and health-related companies such as pharmaceutical, over-the-counter and
medical device manufactures. In addition, Q Interactive's new venture will
enable online publishers in both the U.K. and U.S. to better monetize their
U.K. site users and add a new advertising revenue stream that scales with
their Web traffic growth.

Q Interactive's competitive advantage in the marketplace is its
TrueConversion Engine(TM). A proprietary, automated targeting and
optimization system, the TrueConversion Engine creates high advertiser
conversion rates through its use of a unique combination of demographic,
behavioral and transactional data to deliver the right offer to the right
consumer across The Q Network. The system works by creating targeting models
using advanced algorithms to predict both consumer interest in advertising
and propensity to convert and purchase.

This month, the Interactive Advertising Bureau (IAB),
PriceWaterhouseCoopers and the World Advertising Research Centre reported
that the U.K. led Europe with US$5.3 billion (pounds Sterling 2.6 billion) in
total online ad spending in 2007. The report also predicted that spending on
U.K. online advertising will grow to approximately US$8.7 billion (pounds
Sterling 5 billion) in 2012, and will overtake spending on TV advertising in
the U.K. as early as 2009.

"Online lead generation is the most efficient vehicle available to engage
interested consumers and gain explicit permission to begin a meaningful
relationship," said Matt Wise, president and chief executive officer of Q
Interactive. "We are excited to share Q Interactive's ten years of experience
in defining and shaping the growth of online lead generation in the United
States with the rapidly expanding U.K. market."

Q Interactive is an advocate for best practices in online lead
generation, including requiring explicit consumer consent and maintaining
strict privacy policies to protect consumers' personally identifiable
information and other data. The company has been a pioneer in online lead
generation since 1999 and chairs the Interactive Advertising Bureau Lead
Generation Committee, which has issued a series of industry 'best practice'
standards to help educate advertisers and publishers on using the online lead
generation category.

About Q Interactive

Q Interactive provides digital marketing services that help advertisers
reach their target consumers and publishers better monetize their online
audience. Specializing in lead generation, email and display solutions,
Q Interactive optimizes its services across a broad advertising network
using a unique combination of behavioral, demographic and transactional data
to provide superior campaign performance. Founded in 1995, Q Interactive is
committed to the highest standards in ethical business practices, consumer
permission and data privacy.

Every year, more than 1,500 leading brands rely on Q Interactive's
consultative service to generate quality results, including more than half of
the nation's top 100 advertisers as ranked by Advertising Age, such as
Procter & Gamble and PepsiCo. Q Interactive's advertising network, The Q
Network, comprises 1,000 high traffic partner sites such as Weather.com and
About.com, as well as its own branded Web properties, including
http://www.CoolSavings.com.

Q Interactive is a unit of Landmark Interactive, a division of Landmark
Communications, Inc.

Web site: http://www.qinteractive.com
              http://www.CoolSavings.com