KEIGHLEY, England, April 21 /PRNewswire/ --     More than 1,500 major retailers have partnered with a new website to help
UK shoppers offset one million tons of carbon by 2012, free of cost to
consumers.

New consumer community portal froggybank.co.uk will buy carbon credits
over the next four years in its Million Ton Carbon Offset Campaign.

Some of the retailers that partner with the site include Currys, Comet,
Marks and Spencer, Tesco, John Lewis and Dell.

Shoppers simply log onto froggybank before buying from big name stores as
normal. The website passes on 100% of the referral commission it receives
back to its members as cashback. They can choose to keep this money or donate
some of it to carbon offset or charity of their choice.

froggybank is supported by 44 staff at its parent company eDeals UK Ltd,
a leading provider of consumer loyalty programs for more than 500,000
shoppers.

Marketing manager Nadeem Azam said: "As people actually get paid to
offset their carbon, we believe this will increase awareness on climate
change and encourage more people to go green."

"We estimate an average family can offset their entire carbon emissions
just by buying the things they buy anyway and still pocket about GBP380 every
year, without spending a penny extra."

"It will take less than 1% of UK people buying online to support this
campaign to reach this million ton target."

froggybank the only portal in the world which pays 100% of the commission
back to its members and allows them to offset carbon using this money.

It also provides free fundraising facilities for charities and
fundraisers to raise money from its members' earnings.

The website deducts a modest GBP5 from its members' earnings as an admin
fee and to pay for the 250 kg carbon credit for each member. It is heavily
subsidised by its parent company's other operations.

Nadeem added: "In these uncertain economic times, cashback shopping is
becoming a more and more popular way for people to reduce the cost of their
online purchases. We hope to channel millions of pounds of advertising
revenue spent by retailers to be channelled to good causes and consumers."

Notes to Editors

- You can find more information for media at 
http://www.froggybank.co.uk/press

- Details on Million Ton Carbon Offset Campaign can be found at
http://www.froggybank.co.uk/free-carbon-offset-campaign/

- froggybank's carbon offsets are provided by certified and verified
carbon credit providers including PURE trust, Carbon fund and climate care.

- froggybank.co.uk is owned by eDeals UK Ltd based in Keighley, Yorkshire
since 2005. The company owns and operates 180 websites run by 44 staff and
partners with charities, 1500 retailers and 40 other organisations.