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Salomon Opts for a New Approach 100% Web 2.0
LUXEMBOURG, April 21 /PRNewswire/ -- - For the Launch of its New XT Wings Running Shoes Salomon Lifts Trail Running Into a New Dimension Thanks to an Innovative Alternative Communication LUXEMBOURG, April 21 /PRNewswire/ -- - Salomon continues to master the mountains thanks to its XT Wings - With Photo Today Salomon launches its new trail running shoes "XT Wings"! After several years of research and development, while always listening to runners' needs, Salomon has been able to establish that what matters immensely for a running shoe is its mass distribution. (Photo: http://www.newscom.com/cgi-bin/prnh/20080421/301331 ) "This discovery led us to reduce the weight in the back section of the shoe all while guaranteeing excellent shock absorption and heel hold," explains Christophe Aubonnet, Trail Running Footwear Product Manager. By increasing speed and providing a burst of power without reducing the amount of energy for push off, this shoe is the latest culmination of the brand's expertise in top trail running. By this Salomon confirms its position as a key player on the worldwide trail running market. Dynamic, comfortable, attractive, and robust the XT Wings are the answer to the prayers of both top athletes and occasional runners. A shoe that is also developed on the web For the launch of its new model, Salomon has also decided to enter the web and continues to pursue its quest for innovation on http://www.salomonrunning.com. Through the new application "running maps" Salomon focuses even more on its ultimate consumers. The application allows them to record and save their different race courses and to share training tracks and sports challenges. Salomon invites bloggers, athletes and web users to go beyond their own limits... Today Salomon invites athletes and web users from all over the world to participate in a genuine quest on http://www.salomonrunning.com: the XT WINGS CHALLENGE. Web users are invited to suggest their own ideas of the craziest sports challenges. Every month the most improbable challenge will be picked out and has to be overcome by its author. Salomon will provide him or her with a pair of XT Wings as well as a Nokia Nseries mobile device equipped with a GPS and will follow the winner... Nokia and XT WINGS, an alliance of technologies In cooperation with the Nokia Sports Tracker, Salomon Running has integrated a revolutionary tracking system via which running freaks can follow their route and speed to monitor their own progress. Furthermore, everyone will be able to share and store their own photos,and messages in real time, thanks to an online application directly connected to their mobile device. And there are even more challenges ahead: For a pre-launch, Salomon and Buzz Paradise agency have selected 20 bloggers from all over the world who will be the very first to tackle the XT WINGS CHALLENGE. All bloggers have exclusively received a pair of XT Wings and a Nokia N82 and will share their first impressions on their blogs. A top alliance for guaranteed sensational performances! About Salomon For 60 years the Swiss company Salomon has developed a vast range of revolutionary new concepts for skiing and brought innovative solutions to footwear, apparel and equipment for many mountain sports. Contact: http://www.salomonrunning.com Jacqui Sisto: Jacqui_Sisto@salomon-sports.com About Nokia Sports Tracker Nokia Sports Tracker is a GPS based activity tracker that runs on Nokia smartphones. It automatically stores information about workouts and routes in the users' training diary which they can share on the Sports Tracker website. Contact: http://sportstracker.nokia.com James Watherworth: james.waterworth@nokia.com About BuzzParadise BuzzParadise is a community of volunteer opinion leaders to develop word-of-mouth regarding our partners' offers, based in 12 countries and counting more than 20,000 members. Contact: http://www.buzzparadise.com Guillaume Condomines: gcondomines@buzzparadise.com Note to Editors: A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk The picture is also available from the European Pressphoto Agency (EPA) at http://www.epa-photos.com
