ROUSSET, France, April 21 /PRNewswire/ --

- One of Leading Products Selected by Editors and Industry Experts

Atmel(R) Corporation (Nasdaq: ATML) announced today that its CAP(TM)
customizable microcontroller has been named as one of the Products of the
Year by Electronic Products China (EPC) Magazine. The selection was made by a
panel of editors and industry experts based on the criteria of significant
advancements of a technology or its application, innovative design and
substantial achievement in price/performance.

Michel Le Lan, Atmel's Marketing Director for ASIC products, welcomed the
award, "We are honored to receive this award from a prestigious magazine in
one of our fastest-growing markets. This is the third industry award for CAP,
and it confirms its stature as a highly innovative product that is closely
matched to the performance, price and time-to-market needs of our customers.
Since its launch in May 2007 CAP has gained a number of major design wins,
and is ramping up to make a substantial contribution to Atmel's revenue
stream."

About the Award-Winning CAP

Atmel's CAP(TM) is an ARM(R) microcontroller-based SoC with fast local
memory, and a Metal Programmable (MP) Block that allows the designer to add
custom logic. CAP enables application-specific products to be developed
quicker and more economically than if using standard-cell ASICs. CAP also
offers superior performance, smaller form factor and lower power consumption.
CAP is fully supported with an emulation board, software development tools,
operating systems, code modules and a worldwide network of expert design
centers to facilitate application software development. The CAP MP Block can
be personalized with IP developed by the customer, by third-party design
centers or from Atmel's extensive libraries.

CAP is also supported by the low-cost AT91CAP9A-STK Starter Kit, an ideal
vehicle for no-risk evaluation of the customization capabilities of the CAP
MCU. The CAP Starter Kit features the fixed portion of the CAP architecture
implemented as a microcontroller standard product, together with an FPGA that
emulates the application-specific portion of the design that will be
implemented in the MP Block. It enables application developers to test the
logic of their system together with its software drivers. Errors can be
corrected with no cost penalty. This emulation step greatly increases the
chances of right-first-time silicon and software.

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio
frequency (RF) components. Leveraging one of the industry's broadest
intellectual property (IP) technology portfolios, Atmel is able to provide
the electronics industry with complete system solutions focused on consumer,
industrial, security, communications, computing and automotive markets.

(C) 2008 Atmel Corporation. All Rights Reserved. Atmel(R), logo and
combinations thereof, and others, are registered trademarks, and CAP(TM) and
others are trademarks of Atmel Corporation or its subsidiaries. ARM(R) is a
registered trademark of ARM Ltd. Other terms and product names may be
trademarks of others.

Information:

Atmel's CAP product information may be retrieved at
http://www.atmel.com/products/at91cap/default.asp

The full list of winners of the EPC 2007 Product of the Year awards can
be found at http://www.epc.com.cn/Annual/2007/index.htm

Press Contacts:
    Peter Bishop, Communications Manager, Atmel Rousset, Europe
    Tel: +33-(0)-4-42-53-61-50, Email: peter.bishop@atmel.com
    Helen Perlegos, Public Relations
    Tel: +1-408-487-2963, Email: hperlegos@atmel.com

Web site: http://www.atmel.com