REDWOOD CITY, California, April 21 /PRNewswire/ --

Ceon today announced the launch of its innovative Rapid Product Modeling
(RPM) service. The Ceon RPM service enables Communication Service Provider
business executives to quickly, easily, and more importantly, economically,
take the required initial steps to begin the product management
transformation process across their enterprise.

Line-of-business executives within communications service providers have
recognized the strategic imperative to transform their enterprise product
management processes to support the rapid delivery of differentiated
converged products. Furthermore, most have recognized the need to eventually
adopt purpose-built product lifecycle management (PLM) and product catalog
solutions.

These executives recognize that taking a strategic approach to product
management will increase their competitiveness, and adoption of full-featured
product lifecycle and catalog management solutions will enable them to
speed-up, streamline and simplify the development, launch, configuration and
management of their products.

Given the scale of the overall challenge, operator business executives
face a variety of organizational, process and IT system roadblocks. In most
cases, these business executives do not have a clear idea on how to get
started down the transformation path.

Ceon RPM is the answer. RPM is a 'fast start' approach that serves as the
proving ground and catalyst for mobilizing the organization in making the
broader commitment and investment to execute the required product management
initiatives.

As part of an RPM project, Ceon consultants will help the operator
standardize how products are represented and modeled, map an agreed to subset
of the operator's existing products to the new standardized information model
(TeleManagement Forum SID-based), and enable testing, viewing and validating
the product structure and definitions by the relevant operator personnel
involved in the project. To read the detailed service description document,
visit http://www.ceon.com/rpmdoc.html.

About Ceon

Ceon is a leading provider of product lifecycle management and
fulfillment software for dynamic and bundled product offerings. Ceon's
breakthrough Product Control Center (PCC) solution is the communication
industry's first purpose-built and standards-based system focused on enabling
service providers to construct, manage, and deploy a layered product catalog
that includes the full technical and commercial definition of products. PCC
supports extended attributes, complex business rules, constraint processing,
multi-user collaboration, entity revision management, lifecycle state
management, a SID-based data model, and online order configuration and price
calculation support. http://www.ceon.com.

CONTACT: Yogen Patel
             Ceon Corporation
             +1-650-817-6346

Web site: http://www.ceon.com